PromoteShare and amplify your voice.

Tips on Your ‘About Us’ and ‘Contact’ Pages

Beneath the Cover, editing and designing, website strategy, publishing, marketing, writing a book, platform, gravity well

We’ve been exploring the importance of layout of your site, to draw people into your gravity well. Here we look at the use of your “about us” and “contact us” pages. While your website provides information to your target market, it’s still important that visitors become aware of you as you build your marketing platform. […]

The Catalog Page and Your Gravity Well

Beneath the Cover, website strategy, editing and desiging, publishing, marketing, writing a book, platform, gravity well

We’ve been exploring the importance of the layout of your home page, to attract readers further into your site and your gravity well. Here we look at the use of your catalog page. The pull of your gravity well should, in fact, lead visitors to your catalog page. While your website will exert a gravity […]

Using Links Effectively on Your Website

Beneath the Cover, website strategy, website marketing, publishing, marketing, writing a book, platform, gravity well

We’ve been exploring the importance of the visual elements of your home page, to attract readers further into your site and your gravity well. Here we look at the importance of the judicious use of links. In fact, the best way to begin exerting that gravity pull on your visitors is to have them sign […]

Don’t Just Give Them Something Extra . . .

Students swarmed the Erwin Center, eager for the chance to meet prospective employers. We carried our resumés, wore our business attire, and readied our tongues to ask the questions that would get us a steady income. Company representatives readied themselves and all they had to share with us. Highlighters, pens, keychains, bags, and bottle openers […]

How Your Home Page Leads Visitors to What They Need

Beneath the Cover, website strategy, publishing, marketing, writing a book, platform, gravity well

We’ve been exploring the importance of the visual elements of your home page. It’s not about you, it’s about your visitors. We recommend not beginning your visitors’ experience of your website with a traditional welcome page. Your visitors arrived at your site because they have a problem or interest they want resolved. They didn’t type […]

Making Visitors at Home on Your Home Page

Beneath the Cover, website strategy, publishing, marketing, writing a book, platform, gravity well

We’ve been exploring the importance of the visual elements of your website. Here we’ll begin to look at each of those elements, starting with your home page. You’ve likely been to a social function and found yourself cornered by a person whose only topic of conversation is himself. You tell yourself you’re trapped by that […]

Keep Your Site Memorable but Simple

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

Certain visual elements should remain constant in the design of your website. Although you will probably use a good designer or web company to build your site, you should still be aware of what works, so that you can work closely with your web designer to make sure you get what you want, and what […]

Leading Your Visitors through Your Site

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

Your website’s visual layout should be a tool for your branding as a well as a guide for identifying what your visitors value. Make it easy, and stick to what works, with a dash of innovation in the design. Research has shown that when someone lands on a web page, he or she quickly scans […]

Your Website’s Visual Appeal

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

We’ve been looking at how to draw people deeper into your gravity well, and to make your website a significant part of your marketing platform. Here, we’ll begin to look at the layout and look of your site. Users expect websites to look good. Period. During the early days of internet usage, sites were somewhat […]

Writing that Surprises on Your Website

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

When visitors arrive at your website, their brains will be comparing it to other sites they’ve experienced and what they’ve determined an informative site should be like. They will draw assumptions about you, your website and the products and services you offer based on previous experiences with other people in your field, with other websites […]