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How often do you comment on blog posts or leave a remark after having read an article? It should be often. If you’re building a platform for your work in order to reach a growing audience and build a base of readership for your book, you should be scouting interesting blog posts and forums and […]

Are To-Do Lists Sabotaging Your Success?

To-do lists are an important part of my daily life, even more important than my morning cup of coffee. They help me organize my busy days as a multitasking work-at-home-mother. They also help me maintain laser sharp focus as I take specific, actionable steps each day to bring goals into reality. But to-do lists can actually […]

How to Present Your Services to a Spontaneous-Personality Client

Beneath the Cover, writing a book, promote a book, spontaneous personality types, The Wizard of Oz

In our last post on working with spontaneous personality types, we looked at the buying needs for this spontaneous personality. Here we will look at how you present your product, service, approach and methods to this personality type. Presentation is what a business does to meet the needs of personas through using all of the […]

Uncovering Spontaneous Buying Needs

Beneath the Cover, writing a book, promote a book, spontaneous personality

In our last post on working with spontaneous personality types we looked at the value words that the spontaneous personality type responds to – words such as exciting, enjoy, edgy. Here we will look at the buying needs for the spontaneous personality type. What is the need, problem or opportunity that you will identify and […]

The Valued Words for Your Spontaneous-Personality Client

Beneath the Cover, writing a book, promote a book, how to write a book, spontaneous personality type

In our last post on working with spontaneous personality types will look at how you might with the spontaneous persona for your business, and need identify and focus on the core values of the spontaneous personality type. —Driven by the need to enjoy the moment, a Spontaneous seeks excitement, attention and fast-paced living to fill […]

Communicating with a Spontaneous Personality Type

Beneath the Cover, writing a book, promote a book, how to write a book, spontaneous personality type, spontaneous Motivation

In our last post on working with spontaneous personality types, we explored the narrative of the Lion from the classic tale The Wizard of Oz, to demonstrate how this persona might display his personality type, within the context of a story. Along the lines of the kind of story our clients would craft for their […]

Relationships Are Currency

Beneath the Cover, writing a book, promote a book, how to write, referral marketing, networking strategy

How many times have you seen an entrepreneur, maybe even yourself, go to a networking event, meet a lot of people, and then leave and never talk to them again? Too often, right? And it’s not because you don’t like them or ever want to see them again, but because you’re a busy person with […]

The Edge of Authentic Communication

You can keep a competitive edge by sharing your soul! Working all day with business owners to have a message to share is my blessing. Assisting them in finding ways to communicate their authentic message is a treat and my favorite way to spend my days. Sometimes though, it’s work. The work is in the […]

How to Speak to a Spontaneous Personality

Beneath the Cover, writing a book, promote a book, spontaneous personality, spontaneous motivations

In our last post, we looked at the narrative of the Cowardly Lion, who embodies a spontaneous personality, at least as seen through the story of The Wizard of Oz, the Cowardly Lion Here, we look at how to speak to that spontaneous personality type. To best communicate with the spontaneous personality for your business […]

The Story of the ‘Cowardly Lion,’ a Spontaneous Personality

Beneath the Cover, writing a book, gravity well, spontaneous personality, The Wizard of Oz, Cowardly Lion

In our last post, we began to look at the narrative of a spontaneous personality, using as our starting point a character from the classic tale The Wizard of Oz, the Cowardly Lion Here is that Lion’s story, loosely adapted from the well-known book and film. Most of the time, the Lion enjoys being what […]