PublishTest and refine your voice.

Think Young-Adult Nonfiction

Do you know what the most popular kind of book is? It’s young adult. Young adult fiction is one of the rare growth areas in publishing (apart from sales of e-books in relation to traditional paper and hardcover books). Some people see this as a continuation of the dumbing-down of modern society, and the rise […]

The E-Book Tug-of-War Between Publishers an Libraries

Why can’t publishers and libraries get along? It used to be that libraries were a huge market for traditional publishers, but with the growth of e-books, and publishers’ concerns about digital piracy and loss of sales, all of a sudden libraries became possible opponents in a tug-of-war about e-book distribution. Every time I see an […]

Publishing: The Great Equalizer

At a recent Book Expo in New York City, where publishers, authors, journalists, booksellers and others meet to network and to drum up interest in new titles (and books in general), one thing was obvious: this was the rare place in these United States where the political parties met without rancor. To anyone who’s followed […]

E-Reading Escalates

Chances are good that you’ve already got an e-reader. Maybe a Kindle, a Nook, an iPad or another tablet or smart phone. Do you read books on it? If you do, you’ve probably got more reading material than you even anticipated you’d have when you first downloaded a title. There are a lot of people […]

Where Are All the Self-Published Business E-books?

The biggest successes so far in e-book self-publishing have been among genre novels: thrillers, science fiction, romance. What about business books? You’d think it might be a natural, given that so many entrepreneurs have ideas for building business, or managing a business or creating a business and would want to get their message out before […]

The Hopeful Book Lovers

The industry’s biggest event, Book Expo America is held in New York and, on the first full day of events, you get a hopeful sense among the attendees. It’s a contrast to the gloomy prognostications of declines in sales of paper books, and changes in traditional publishing. The floor of the Javits Center held booths […]

Self-Publishing Continues to Strengthen

Although the dream of many writers remains being signed by a major publisher and ending up a bestseller, more and more authors are finding success through self-publishing. Now, we at Beneath the Cover are advocates for any form of publishing that allows you to get your message heard, and to build your platform. But more […]

Self-Publishing and Self-Selling

Publishers long ago should have not only created their own multi-platform e-readers, they should have seen the digital revolution and begun to sell books themselves. But they didn’t, and now they’re playing catch-up. Though they still don’t sell their own books. They work through Amazon and other retailers to do that. Publishers might not be […]

Freedom of Choice, Paper or Digital

Although it’s likely that the paperback may be replaced in the near future by the e-book, for some big-name authors, a paperback is still a worthwhile object. At least Stephen King believes so. And who’s to doubt one of the bestselling authors in the world? King is publishing his next novel, Joyland, in a paperback-only […]

Offer Your Book in a Variety of Forms and Sizes

You want to be known. You want your message to be heard and spread. If you’re building a platform to broaden an audience then you are already in the process of getting your message out. You’re writing blogs, you’re commenting on what others write. You want to take it further. Although you’re probably building toward […]