WriteFind your voice.

Ways to Make Your Writing More Entertaining

Beneath the Cover, stories of clients, writing a book, storyteller for your reader

In our last post, we looked at how every book needs to be entertaining as well as informative. It’s important to give readers a pleasurable reason to turn the pages as they learn about how you can help them through your process or service. How do you make your book fun, pleasurable, and entertaining? Now, […]

Social Networking and Arts Careers

The most difficult thing for artists, even successful artists — aside from inspiration, of course — is obtaining funding. In this country, it’s a matter of scrounging around. Hoping to sell something while working on another job to support your art. Looking for grants. Writing proposals. In Europe, a lot of artists easily receive grants […]

5 Ways to Nurture a “Living Website”

My clients and friends make fun of me.  Some call me “dude,” think I talk funny and assume I was a proponent of California’s recent Proposition 19 because I speak often about a holistic approach to marketing, advertising and business. One of my “hippie-dippie” ideas that I believe in wholeheartedly is fostering and sustaining a […]

Why Don’t You Deliver Targeted Content?

The right content, delivered at the right time, can help solve the widespread problem of the “stupid robot.” “Welcome to our little site.  Is this the first time you’ve visited?” A lot of web sites ask such questions  of their visitors – even if not directly.  Some do it by routing folks to the same introductory page every […]

Your Site’s Media and Press Pages

We’ve been looking at the elements of your site that draw people further into your gravity well. Here we look at the media and press pages. Once you begin promoting your book, you need a media/press page. Do not overlook this, even if you have the money to hire an outside publicist. Without a media/press […]

Tips on Your ‘About Us’ and ‘Contact’ Pages

Beneath the Cover, editing and designing, website strategy, publishing, marketing, writing a book, platform, gravity well

We’ve been exploring the importance of layout of your site, to draw people into your gravity well. Here we look at the use of your “about us” and “contact us” pages. While your website provides information to your target market, it’s still important that visitors become aware of you as you build your marketing platform. […]

The Catalog Page and Your Gravity Well

Beneath the Cover, website strategy, editing and desiging, publishing, marketing, writing a book, platform, gravity well

We’ve been exploring the importance of the layout of your home page, to attract readers further into your site and your gravity well. Here we look at the use of your catalog page. The pull of your gravity well should, in fact, lead visitors to your catalog page. While your website will exert a gravity […]

Using Links Effectively on Your Website

Beneath the Cover, website strategy, website marketing, publishing, marketing, writing a book, platform, gravity well

We’ve been exploring the importance of the visual elements of your home page, to attract readers further into your site and your gravity well. Here we look at the importance of the judicious use of links. In fact, the best way to begin exerting that gravity pull on your visitors is to have them sign […]

Blind Men, Elephants and Web Design

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well, website strategy

Make sure you give your audience everything it needs to know who you are. Let me illustrate. There’s an old story about six blind men and an elephant. One day, six blind men encounter an elephant. Being blind from birth, they have no idea what an elephant looks like. Each man reaches out to touch […]

How to Use Any Tool to Optimize Better

As a self-professed tool junkie, I’m a sucker for shiny new tools. I love tools of any kind — Web tools, software tools, and on a Sunday morning you might even find me in the Brooklyn Home Depot wiping the drool from my mug as I admire this fine kosher beef grilling tool. No doubt, […]