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The Self-Publishing Marketplace and You

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

More writers than ever before have decided to self-publish. They may be frustrated by working with traditional publishers, or they may be frustrated at not being able to work with traditional publishers. Or they feel that taking matters into their own hands may give them the most control of their work, and allow them to […]

The Future of Publishing

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

One of the publishing industry’s favorite topics is what the future of the publishing industry will be. This is only natural. Especially now that publishing has evolved more rapidly than most people would have imagined, given the rise of self-publishing as a viable alternative to traditional publishing. And traditional publishing itself is changing. Advances for […]

More Profitable Online Publishing

Publishing’s strength has shifted from the media elite to the masses. It began in the late ’90s with sites like GeoCities. In 2005, we witnessed the explosive emergence of the blogosphere. And in 2006, video and social websites drew the attention. Today, anyone with a browser and a digital camera can be a publisher. This […]

The Co-Publishing Model

What Co-Publishing Is Co-publishing is a contractual arrangement, typically between author and publisher, to share in the expenses and revenues of a book (usually about a 60/40 split in favor of the author). This type of agreement can prove beneficial to both parties. It allows the publisher to minimize the financial commitment on riskier projects […]

Self-Publishing Bestsellers: A Flicker of Fame

If a self-published book lands in a forest, does anyone hear it? Well, what I’m really saying is if you self-publish, will anyone read you? Its never easy to find an audience, especially nowadays, but readers will discover you if you’ve lead them to your work, through your site and your efforts and attracting an […]

Taking Publishing Matters into Your Own Hands

Dave and Amy Nevland didn’t choose to deliver their son Beck on their own. They just found themselves in a situation where they had no other option. Amy couldn’t make it to the car, and Beck apparently didn’t feel like waiting for professional medical help to arrive. The only thing Dave could do was accept […]

Turning Over the Reins

Who calls the shots at your publishing house, marketing firm, or PR agency? I hate to even hint at a cliché, but any response other than “our customers” or some variation thereof, comes up short. Because like it or not, the balance of power has officially shifted to the readers. If you’re going to survive […]

Will He Read The Art of War?

If you want to glimpse the inner forces that drive an organization, you need only observe their methods and listen to their words. Especially when they’re not paying attention. Words and methods reveal motives. Listen to a person carefully, and you will hear the beating of their heart. Do what they do, and you’ll become […]

Changing It Up

A Roadmap for Leading Your Employees to Change Hire the best. Pay them fairly. Communicate frequently. Provide challenges and rewards. Believe in them. Get out of their way and they’ll knock your socks off. –Mary Ann Allison You need help. You do. You can’t possibly accomplish everything that needs to be accomplished on your own. […]