You never know what’s going to work. But certain trends seem to keep popping up, and writers try to jump on them.
The brilliant marketing and advertising maven Roy H. Williams, co-author with Michael R. Drew of the insightful book Pendulum… Read more   , has figured why certain hit songs became hit

In the business section of the New York Times today were virtual side-by-side articles showing how some people understand today’s marketplace while others still operate under the impression that we’re living in the 1960s.
… Read more   Take the ones that got it wrong.
In his column recapping the Super Bowl commercials –

Be true to yourself, and you’ll likely do well no matter what the cultural climate is.
At least that’s the story from “South Park” creators Trey Parker and Matt Stone.
In his New York Times media column, David Carr wrote,
The success of “South Park” is a stark lesson … Read more