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Audience Touchdowns or Fumbles

In the business section of the New York Times today were virtual side-by-side articles showing how some people understand today’s marketplace while others still operate under the impression that we’re living in the 1960s.
Take the ones that got it wrong.
In his column recapping the Super Bowl commercials – and commercials even during an exciting game [...]

The Power of Facts

The facts are more powerful than punditry.
If coverage of this presidential campaign proved anything, it was that the power of numbers – real numbers, and real methodology – might have signaled the end of television’s (and print and online journalism’s) overpaid bloviating blowhards who “predict” election results but are really nothing more than loudmouthed partisans [...]

The Publishing Class System

I was boarding an Air France flight earlier this week on my way back to New York from Paris, where I try to spend a few months a year (thanks to borrowed apartments), and I noticed a Very Important Publisher sitting in first class. Surrounded by folks reading e-books on Kindles and iPads.
This isn’t unusual. [...]

Any Original Ideas Out There?

Maybe if you wrote a book about zombie management techniques it’ll be a huge success.
You may have noticed how few original ideas seem to be published.
The Irish novelist John Banville, who has his own well-regarded line of mysteries, is going to write a new Philip Marlowe mystery exhuming, as it were, Raymond Chandler’s iconic private [...]

Grab Your Customers’ Attention…and Keep It!

Chances are, if you’re in business, you travel.  Or, you may simply travel to recharge and relax.
Either way, you’re probably familiar with the standard [read “boring”] safety announcements that airlines are required by the FAA to announce as you back away from the gate.
The seat belts…the safety card in the seat-back pocket in front of [...]

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