Engaging the Crowd Means Gaining Fans

Talk to the crowd, but talk to them as if their opinions count, because they do.
Take the popular movie franchise “Fast & Furious.” It relies increasingly on its fans to help drive certain elements in the creation of the films. This is both sound marketing and very much something in line with the age in…

Audience Touchdowns or Fumbles

In the business section of the New York Times today were virtual side-by-side articles showing how some people understand today’s marketplace while others still operate under the impression that we’re living in the 1960s.
Take the ones that got it wrong.
In his column recapping the Super Bowl commercials – and commercials even during an exciting game…