WriteFind your voice.

The Importance of an Outline

You need to outline your book. Even if you plan to self-publish it and feel you don’t have to put together a proposal of your work, you really need to outline it. Why? Because that way you can see what you have, what you’re missing and how everything should be organized. In fact, writing an […]

Start Writing by Reading

I once overheard a lawyer at a top law firm say to a colleague, “I don’t read anything. Just law briefs. I don’t waste my time with books.” He’s probably a terrible lawyer. Or at least a terribly uninteresting person. And definitely one who isn’t as smart as he believes. The smartest people, the most […]

Your Book’s Journey

Every book has a journey of some sort. Even a business book. What is the journey within your book? Is it your story? Is it the story of your process? Is it the story of how your succeeded with clients? Your book can have several journeys – your story of discovery, perhaps, coupled with the […]

Your Writing Is Important

You write to express yourself, to build your business, to become known. You write because you have something to say. Your writing is important.At a time when more and more books are being published and it’s harder and harder to get noticed, you need to know that your writing is worth pursuing. Yes, there’s a […]

Your Writing Is Important

You write to express yourself, to build your business, to become known. You write because you have something to say. Your writing is important. At a time when more and more books are being published and it’s harder and harder to get noticed, you need to know that your writing is worth pursuing. Yes, there’s […]

Focusing Your Book

Your book will build your business. It will help you make your name – but your book will be a good part of that process, not the end itself. Many first-time authors, among them entrepreneurs with a lot of skill in creating new business and in coming up with innovative ideas, feel that the book […]

I Did Not Die Today

I did not die today. I am, for the moment, alive and well as an ad writer. But I feel I’m being stalked by iPods, cell phones, instant messaging, and increasingly fragmented media choices. And they’re all gunning for my life. Over-communication rides rampant across the mindscape of America, putting greater-than-ever pressure on ad writers […]

Becoming a Writer

You have a great book hiding within you. So are you going to coax it out? “I’d love to write a book, but I don’t know how.” Sure you do. You learned how in elementary school, remember? Words become sentences. Sentences become paragraphs. Paragraphs become chapters. Nothing to it, really. “But joining words into sentences […]

Fishing for a Market

How do you know if the book you write will sell? Consider whether you have the energy to promote the book (your publisher won’t do it for you), whether you have a reputation and recognition in your target market and what your experiences and sales were if you’ve already published a book. It’s also vital […]

Beware Your Metaphors

“Life is a bowl of cherries; beneath a thin layer of sweet stuff, it’s mostly just the pits.” “When life hands you lemons, make lemonade.” “Plan against both the most probable and the most dangerous course of action by your competitors. Branch off and do sequential plans for these contingencies. Continuously update your intelligence on […]