WriteFind your voice.

Time and Chance

Concorde was a child of the 60s. Flying 11 miles above the earth at twice the speed of sound, this jet was literally faster than a rifle bullet. London to New York in 2 hours and 53 minutes. The Concorde isn’t flown anymore. During a routine take-off in July, 2000, Concorde blew a tire after […]

Getting Your Site Noticed by Search-Engines

Beneath the Cover, search engines, publishing, marketing, writing a book, platform, gravity well

We’ve been looking at the elements of your site that draw people further into your gravity well. First, people have to find your site – here we look at search engines. You need the help of internet search engines to bring people form your niche market to your website. As you work with a site […]

When the Spotlight Shines Upon You

What do you do once you and your business (let’s pretend that writing is a business instead of an art) get discovered? How do you maximize the fame, the exposure, the screaming fans? Yes, I know it’s a bit far fetched, but let’s pretend for a moment that all your wildest dreams actually do come […]

‘Qualifying’ Visitors for Your Website

publishing, marketing, writing a book, platform, gravity well, Beneath the Cover

We’ve been exploring qualifying website visitors so that they move further into your site and engage with your book and your brand. Bookstores have to be prepared for everyone who might walk in the door. Unless they’re a specialty store (which is somewhat rare these days among bookstores) bookstores have to stock representative titles in […]

Conversions and Your Website: Building Rapport

Think of your website as a bookstore, one with a lot of traffic. People often use bookstores as libraries – browsing, stopping for a while, chatting or reading. Bookstores don’t make money when people stand around simply reading books and magazines instead of buying them. At the same time, bookstores actually encourage browsing, reading, lingering. […]

Conversions and Your Website

You want to convert people. Not in a religious sense, but a marketing one. Marketing experts use the term “conversion” to denote the process by which a person changes from being a passerby to becoming a member of your “congregation.” That is, visitors are persuaded to act in a manner in which you wish them […]

What Do Readers Want to Find Online?

If you offer visitors the information they are looking for, they will take notice. While many people search online for different forms of entertainment, in all likelihood the people in your target market are looking for information that will benefit or interest them. The good news is that you have information to offer. Back in […]

Building Your Marketing Platform: Websites

Building your marketing platform and reaching people is much easier than in the past. Thanks to recent and emerging technologies, you can reach millions of people without leaving your desk. And that power is remarkable. For example, Nora Roberts, among the bestselling writers in the world, was one of the first authors to utilize the […]

Using Anchoring to Strengthen Readership

A newsletter can help draw readers into your gravity well through frequency, consistency and something we call anchoring: giving people something they already like and want to know more about. We take this idea of anchoring, as with frequency and consistency in your newsletter, from Russian scientist Pavlov’s experiments with dogs, who salivated when ringing […]

Using Consistency to Build Readership

A newsletter can help draw readers into your gravity well, so they become customers. We’ve looked at how frequency builds expectations. Now let’s examine consistency. We’ve taken this idea from the experiments involving Pavlov’s dogs, who salivated when ringing bells made them think they would be fed. You want a similar – if not literal […]