Getting Your Readers to Salivate for Content

We’ve been looking reinforcing a brand so you can attract more readers and build a client or customer base. A newsletter can create an opportunity to expand and strengthen your gravity well, pulling your fans ever close to the frontline items at its core, and creating customers out of your readers and subscribers. Remember Pavlov’s […]

Drawing Customers Closer Through Newsletters

We’ve been looking at the power of newsletters in reinforcing a brand. Your newsletter is your frontline product for developing the quality of your marketing platform and for establishing your gravity well. By reaching out each week or every other week to the people in your niche market, you not only remind them that you […]

Drawing Customers Closer Through Newsletters

We’ve been looking at how newsletters can lay the groundwork for further engagement with your audience. Newsletters can be a powerful way of condensing news and reinforcing a brand. Rather than providing us with information to which we didn’t have access, newsletters now serve to synthesize and select information They help us interpret information. They […]

Newsletters as Platforms for Your Gravity Well

We’ve been looking at how seminars help expand your marketing platform. You have an opportunity to reach people who are not have otherwise heard about you. This is true also of newsletters, which can lay the groundwork for further engagement with your audience. Think of it in terms of letter-writing, which has become pretty much […]

Seminars that Others Organize that Help You Promote Your Brand

We’ve been looking at how seminars help expand your marketing platform. In our previous two posts, we explored seminars you organize yourself. Here, we’re looking at seminars that others organize, and in which you participate. When you’re invited to speak at an event that others have put together, that signifies that you have been recognized […]

Seminars You Organize Yourself to Promote Your Brand

We’ve been looking at seminars your organize yourself, to help build your marketing platform. As your marketing platform grows, more people will attend your seminars to hear you speak on your subject. Your seminars will become more than a simple promotional vehicle as you yourself become better known. The seminars will become products themselves. As […]

Seminars that You Organize Yourself

Seminars are good indicators of the size and quality of your marketing platform. We classify seminars as falling into two groups: those you organize yourself and those that are organized by others. Both are important to your marketing-platform strategy. Here and in our next post, we’ll look at the seminars you organize yourself. The very […]

The Seminar and Your Gravity Well

Seminars and lectures help you attract and audience and build your marketing platform, provide the most powerful means for an author to create a quality marketing platform. Seminars are also an important aspect of your gravity well. As you may recall, the gravity well is the means for attracting people, pulling them in closer for […]

Seminars and Your Gravity Well

Seminars are powerful ways for an author to create a quality marketing platform. They help draw people to your brand, and function as part of your gravity well. To recap, the gravity well is the means for attracting people, pulling them in closer for more and more sales (think of how a black hole at […]

Seminars to Build Your Audience and Platform (part 3)

Seminars and lectures provide the most powerful means for an author to create a quality marketing platform. Just as getting a manuscript accepted for publication grants you an air of authority – because someone decided your were “good enough” to publish – so does being asked to speak on a particular subject. Remember: speakers stand […]