What to Leave Out of Your Book

As you’re writing your book, you’ll come to a point where you feel you simply must include certain information. But you don’t have to put everything you know into that one book. A book should have plenty of data, of course, but you can be selective about it. Especially a business book, which will outline […]

Playing the Long Game in Writing a Book

A book doesn’t happen – that is, get written, published or read – overnight. You know that, or at least you should know it. And making a book happen requires that you provide yourself with contingencies, against “the inevitable disorder of life,” as the writer Buster Benson says (quoted in the excellent Farnam Street blog). Things […]

Five Book-Writing Mistakes to Avoid

Even if you’re in the middle of writing a book it’s always good to remind yourself, or be reminded, of some essentials. Here are five things to remember: The book won’t be finished overnight. Don’t look at the end from the vantage point of the beginning. You’ll get discouraged by how much work you still […]

Dealing with the Curse of Knowledge

You’re probably an expert in your field, and if you’re writing a book that explains your own methods for getting ahead, or for dealing with problems or setbacks in that field, you probably have terrific advice to dispense. But you need to make sure you don’t talk over the heads of your audience. You need […]

I Have No Idea What I’m Doing

If you ever start following one of your dreams, it’s a good thing to remember that you have no idea what you’re doing. You may make a plan, chart out your course, or have a feeling of how it’s going to work out, but nothing will prepare you for what happens when you actually do […]

What Are the Steps to Making a Book? – Part 4 of 4

For the past few weeks I have been writing about 12 Steps to Making a Book: Step 1 – Prepare Yourself Step 2 – Start Thinking ‘Platform’ Step 3 – Identify Your Target Market Step 4 – Write the Book Step 5 – Plan Your Marketing Step 6 – Choose a Publishing Model Step 7 […]

What Are the Steps to Making a Book? – Part 1 of 4

What are the steps to making a book? It’s a straightforward question that warrants a straightforward answer. Having been involved in the “making” of over 100 books and 50 national bestsellers since breaking in as a publicist and special sales coordinator for Executive Excellence Publishing in 1997, I can identify 12 major steps in the […]