WriteFind your voice.

Writing as Thinking

Many people don’t know what they think until they write it. Their thoughts are often random impressions and vague ideas. It’s writing that gives them shape. It’s books that help shape thoughts further, and it’s a book that can give you the makings of a platform from which to further expand your business. As you […]

Confessions of a Multitask-aholic

Hi. My name is Kirsten, and I’m a multitask-aholic. I tried to kick the habit. I even interviewed Dave Crenshaw, bestselling author and industry expert on multitasking. Even though Dave’s message—that multitasking actual wastes your time—makes logical sense, I’ve stayed stuck in my multitasking ways. Call it a weakness. Call it a guilty pleasure. But […]

2 Things Guaranteed to Get You What You Want Most

What two things will get you a fulfilling and satisfying life so you can leave meaningless and mediocre in the dust? A past U.S. President offered his two-word solution that will guide you to success. Calvin Coolidge, the 30th President of the United States, wasn’t a man of many words and was often called “Silent […]

A Book’s Content, Not Its Format, Is What Counts

Someday we’ll just refer to books as books. Not paperback books. Not audio books. Not e-books. Not self-publishedbooks. The boundaries between the formats are coming down, though there remains a bit of hesitation. In today’s New York Times, there was an article about a new e-book whose authors assert that the advance of technology will […]

What Drives You to Do What You Do?

Beneath the Cover, writing a book, entrepreneurial ideas, create a book

In our last post, we looked at how although everyone has an idea for a book, often that idea isn’t formed or focused enough to create a book that will be useful for the end reader and potential customer. We work with clients to get that information from them: what it is they do, how […]

My System For Managing Conversations Productively

For all the productivity tools that we have available to us online to help us out, it’s often our offline behaviors that get us in trouble.  One such is offline activity that gets us into trouble?  Our mouths.  Here’s my system for managing your conversations productively. Let me first take you through a brief scenario. […]

What’s the Big Idea?

Many of us don’t dream big enough. We daydream, sure, but we don’t go wild. We underplay our talents. We put ourselves down without meaning to, because we too often settle for settling. No wonder so many people are, to put it mildly, discontent. But all it takes is a moment of daring to change […]

What’s the Big Idea? Elements of Success in Your Book

Beneath the Cover, writing a book, success in your book, big idea

In our last post, we looked at the results, changes and consequences you want your book – and message or service – to have on your audience. We also mentioned that it’s important that your work surprise and entertain people. How do these factors contribute to the success of your message and, in nonfiction books, […]

Uncovering Your Truth

People think they know what they do, or what they want to do. But they’re actually often pretty vague about it. They believe they know who their customers are. They think they know what their ideas consist of and what their message is. But when we ask them to identify the specifics of a customer, […]

Finding Subjects, Drawing People In

If you’re trying to make it as an artist, as a creative person, in the digital age, you’ve got have a site. Or at least a blog. Or at least a Facebook page. Or maybe a Twitter account. But how do you use these? Are you simply posting your random thoughts, or are you looking […]