WriteFind your voice.

Young Adult Sales and Your Book

Harry Potter is available now for digital download (for purchase and at libraries), which means that we can expect further increase in digital-book sales. And young adult titles make up the strongest-selling category in books. So what kind of book are you writing? If you’re an entrepreneur or a thought leader who’s creating a platform […]

Surprise Your Reader: Tell Stories

If you’re writing a book, and especially if you’re building a platform for reaching an audience who will respond to your message and, later, your book, you should also consider yourself a storyteller. Even if you’re not writing fiction. We live for stories and, according to the latest neuroscience research, it’s stories that affect Broca’s […]

Keep Readers Reading

We live in an age of distractions. Pay attention. That’s better. I’ve got you for maybe a minute. A minute before you click on a link that takes you somewhere more interesting for another 30 seconds or so. If you read books on a tablet, or on an Internet-enabled e-reader, you’re probably finding that your […]

Stay Stupid in Your Head. Really.

You have the curse of knowledge. Bet you didn’t know that. But it’s true: You know your talents and gifts. They come easily to you. Almost as easily as breathing. So you probably take for granted something you’re good at. Which means that sometimes you assume that everyone knows what you know because you happen […]

Speaking Directly to Readers

Apparently publishers realize they need to speak to readers through more than books. Digital Book World and Forrester Research have found that a majority of publishers plan to invest more in acquiring data about readers. some  two-thirds of publishers plan to increase their investment in acquiring reader data. An analyst at Forrester said, “Knowing who […]

The Video-Savvy Writer

When was the last time you saw a writer on television? Not a television writer (they generally stay locked up in an airless room crafting their scripts), but a writer of books. You’ve probably only seen a writer on a television show – Late Night with David Letterman, or the Today show – if that […]

Charles Dickens and Today’s Author

Why is Charles Dickens important for people who aren’t readers of Victorian novels, or English majors or those who follow literary history? Well, apart from his being one of the greatest writers in the English language (alongside such other Victorian giants as George Eliot, Wilkie Collins, Charlotte Bronte and Anthony Trollope), Dickens was one of […]

Looking Further at the Spontaneous Personality

Beneath the Cover, writing a book, gravity well, spontaneous personality

In our last post, we began to look at the spontaneous personality, the kind of person who might ask, “How quickly can you get that to me?” or “How can you relieve pain or give pleasure right now?” Here, we’ll look at the story of a spontaneous personality, based (as with our competitive, and Dorothy) […]

Aiming for the Competitive Personality in Your Work

Beneath the Cover, writing a book, competitive personality

In my last post, we looked at how, in communicating directly with a competitive personality, certain words appeal more than others – so-called valued words that specific personas use and look for when gathering information to make a decision. Competitive personalities also want strong words that imply success and strength, in answering certain questions: What […]

Identify Your Persona’s Core Values to Communicate Efficiently

Beneath the Cover, writing a book, core values, competitive personality

In my last post, our fictional competitive personality, Dorothy Gale from The Wizard of Oz, showed how such a personality types works in action: her priorities, her motivations, her manner of working. How do you work with such a competitive personality as a service provider/ how do you communicate with one, as an author? To […]