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The Story of a Methodical Personality

Beneath the Cover, promote a book, writing a book, methodical personality

We’ve been looking at how to market to the methodical personality. To recap, methodical personalities prepare and organize before they take action. They appreciate facts. They value organization and routine. They prefer to think and speak about details and specifics. They are thoughtful. They plan in advance and want to know all the details. Here’s […]

Marketing to the Methodical Personality

Beneath the Cover, writing a book, promote a book, methodical personality

We’ve been looking at how to market to different personality types. Here we will look at what we call the methodical personality. Methodical personalities prepare and organize before they take action. For methodical personalities the completion of a task is its own reward. They appreciate facts, they want hard data and they demand that information […]

How to Present Your Services to a Spontaneous-Personality Client

Beneath the Cover, writing a book, promote a book, spontaneous personality types, The Wizard of Oz

In our last post on working with spontaneous personality types, we looked at the buying needs for this spontaneous personality. Here we will look at how you present your product, service, approach and methods to this personality type. Presentation is what a business does to meet the needs of personas through using all of the […]

The Valued Words for Your Spontaneous-Personality Client

Beneath the Cover, writing a book, promote a book, how to write a book, spontaneous personality type

In our last post on working with spontaneous personality types will look at how you might with the spontaneous persona for your business, and need identify and focus on the core values of the spontaneous personality type. —Driven by the need to enjoy the moment, a Spontaneous seeks excitement, attention and fast-paced living to fill […]

Communicating with a Spontaneous Personality Type

Beneath the Cover, writing a book, promote a book, how to write a book, spontaneous personality type, spontaneous Motivation

In our last post on working with spontaneous personality types, we explored the narrative of the Lion from the classic tale The Wizard of Oz, to demonstrate how this persona might display his personality type, within the context of a story. Along the lines of the kind of story our clients would craft for their […]

Glenn Beck Finds How a Book Can Change the Discourse

Beneath the Cover, writing a book, Pendulum, ME Cycle, WE Cycle

Books really can make you think differently. Even though we’re at a time of increasing ideological tension, sometimes the right book can make a person think about something in a new way despite an opposing ideology. It turns out that you can at least soothe things over if you’re willing to step back and let […]

The Story of the ‘Cowardly Lion,’ a Spontaneous Personality

Beneath the Cover, writing a book, gravity well, spontaneous personality, The Wizard of Oz, Cowardly Lion

In our last post, we began to look at the narrative of a spontaneous personality, using as our starting point a character from the classic tale The Wizard of Oz, the Cowardly Lion Here is that Lion’s story, loosely adapted from the well-known book and film. Most of the time, the Lion enjoys being what […]

The Story of a Particular Competitive Personality

Beneath the Cover, writing a book, competitive personality, Wizard of Oz

In my last post, we looked at the competitive personality. As I mentioned, competitive personalities seek competence in themselves and others, can be very intense and a irritated by inefficiency. Again, as you will see in this story (based on the wonderful personality representations of characters from The Wizard of Oz), a competitive personality such […]

Reaching the Individual Among Your Audience

Beneath the Cover, writing a book, personas of the audience, Persona Architecture

In my last post, we looked at how it can be difficult for some entrepreneurs and authors to pin down who exactly they’re selling or writing to. Many people have a fuzzy idea of their audience, since they base their idea of their client on general terms, rather than specific examples. But when you target […]

Offering a Solution for Your Buyer’s Needs or Problems

Beneath the Cover, writing a book, target audience

In our last post, in outlining the six steps of the customer’s journey, we looked at step two: when the buyer warms to a company. To recap, here are the six steps: 6. Satisfied customer 5. Receives purchase 4. Makes purchase 3. Becomes lead 2. Warms to company 1. Seeks solution So far, we’ve looked […]