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Telling Your Client’s Story Backward

Beneath the Cover, writing a book, satisfied customer

In our last post, we looked how a worksheet of definitions helps identify how your client on a journey through dealing with you. Think of that journey backwards: from the ending to the beginning. Use the hero, the steps the hero takes, the detours a hero encounters, and tell that hero’s story (that is, the […]

Moving Your Client through Your Story

Beneath the Cover, writing a book, moving your client, uncovery method

In our last post, we looked how our clients, in crafting the story of their lives and businesses, also create a story for the people they serve: a narrative of what the client goes through when engaging with what the client offers, or the problems he or she solves. This enables our clients to have […]

The Hero of the Story of Your Work Is Your Client

Beneath the Cover, writing a book, uncovery process

In our last post, we looked at asking our clients to tell us the story of their service or product. When a client goes back and explores the makings of it, then the rationale behind it becomes clear. We also want to find out more about whom the client’s client is: the ultimate user. Putting […]

Your Story Gives You Fuel for Growth

Beneath the cover, writing a book, storytelling

In our last post, we looked at how storytelling helps our clients focus on what makes their enterprise different, and how when they tell their stories, they’re able to reveal to themselves their paths toward greater express or self-expression in the form of a book. Storytelling actually affects the brain in positive ways. For example, […]

Finding Your Purpose in Your Story

In our last post, we looked at questions that could help you focus on where your energies might be best served. Another way we do this with our clients, during our uncovery sessions, is to have our clients tell us their stories. Not just story – but stories. As much as they can remember of […]

How Your Book Reflects Your Purpose

Beneath the Cover, writing a book, idea for a book

In our last post, we looked at how in asking our clients what they most value and what they most like to do, we can help them focus on their strengths. We’ve found that this focus further illuminates their soul purpose. Someone asked me the other day if our clients – our uncovery clients – […]

Relating the Drama of Your Work, for Readers

Beneath the Cover, writing a book, drama of your work

In our last post, we looked at how a book, even a nonfiction book, should be an adventure for the reader. You want to tell a story that will inform and entertain your reader. You’re a teacher as well as a storyteller. This is what we ask of our clients during one of the sessions […]

Entertaining Your Readers

Beneath the Cover, nuts and bolts, successful business books, entertainment in your book

In our last post, we looked at how to present the methods – or the nuts and bolts – of the ideas in your book in a way that not only appeals to the person who craves a step-by-step methodology, but to anyone who wants to get a sense of how your process plays out. […]

How Your Process Should Work for Readers

Beneath the Cover, writing a book, big idea, nuts and bolts

In our last post, we looked at the necessity of building hope into your book, as well as in how you convey your big idea to clients and readers. We spoke about how every book needs four essential elements: a big idea, hope, a method (or nuts and bolts) and entertainment (usually in the form […]

The Hope In Your Process

Beneath the Cover, writing a book, big idea, nuts and bolts

In our last post, we looked at refining your big idea. Remember, we spoke about how every book (and your big idea – which we “uncover” during our uncovery process) needs to convey a big idea, hope, a method (or nuts and bolts) and entertainment (usually in the form of stories related to how the […]