How often do you comment on blog posts or leave a remark after having read an article? It should be often.
If you’re building a platform for your work in order to reach a growing audience and build a base of readership for your book, you should be scouting interesting blog posts and forums and news feeds that touch on your area of expertise, or even your area of interest.
You can develop a dialogue with the blog poster, with the people on the forum and even with other readers on news feeds in this way. You can lead back to your post simply by leaving your name and URL, as is required by most sites for commenting.
And, yes, leave your real name, or at leas the name under which you write. No fake names, no funny tag names, no dopey names that let you get away with being rude (you wouldn’t be rude online, would you?).
And don’t think you have nothing to say when you read other posts You have a lot to say. Even as you’re reading a post you’re either agreeing with it or disagreeing with it or raising some alternate points â€“ keep track of these.
You’re doing work here â€“ you’re helping to build your platform by engaging in a dialogue with other people. You should be part of a conversation. It’s not about you, it’s about the ideas, and the ideas will lead back to your blog, and then your platform and then your message â€“ but you start with the conversation that’s been begun elsewhere.
Get used to commenting. Your comments will likely be thoughtful, and can certainly be provocative. But you need to be commenting to begin a dialogue. It helps draw people back to your blog, and then to your message. You need to exercise your right to comment in order to get people interested in your own voice.
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