E-Reading Escalates

blogging, e-reader, audience, digital worldChances are good that you’ve already got an e-reader. Maybe a Kindle, a Nook, an iPad or another tablet or smart phone.

Do you read books on it?

If you do, you’ve probably got more reading material than you even anticipated you’d have when you first downloaded a title.

There are a lot of people like you out there. More and more are reading e-books.

For the first time U.S. publishers now earn more from sales of e-books than from hardcover titles , according to the Association of American Publishers . Paperbacks still outsell e-boos, but sales of paperbacks are slipping. Soon, e-books will overtake paperbacks in sales.

In the first quarter of 2012, paperback sales were close to $300 million, but declining, with sales down from $335 in 2012 for the same period.

In the first quarter of this year, e-books sales were $282 million, up 28% from the same period a year ago. By contrast, adult hardcover sales were $230 million for the quarter.

What this means for anyone who’s building a platform for his or her ideas, and using blogging, commenting on other sites and engaging with an audience to increase an audience, is that the digital world is becoming increasingly the preferred world for readers.

That doesn’t mean you shouldn’t give up on being published by a traditional publishers, if you want your book to appear in both paper and in digital versions. But as more and more people buy directly through digital platforms, and as more and more authors decide to publish directly themselves, your options are greater for getting your book out there than ever before.

But you should still see how you can increase your reach through strengthening your platform. It may be easy to upload a book to e-readers. But all readers – whether they like to read electronically or the old-fashioned analog way – are still hard to reach. That’s where the platform comes in.

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