I’m not a financial planner, but I do know a thing or two about business.
For one thing, I’ve started several, including Promote A Book, and I’m pretty good with money. I’m what used to be known as a good provider.
But I also learned some of the tricks of financial independence from experts. During my career as a book publicist, I managed to become acquainted with some of the top thought leaders in business who just happened to have written books in which they shared their hard-won, invaluable financial wisdom.
Some of their wisdom rubbed off on me.
Some of mine rubbed off on them, too.
Let me explain how.
I have, if I do say so myself, a stellar track record as a book marketer and publicist. So far, I’ve pushed 68 books onto national bestseller lists. Some of that came through the old-fashioned way of positioning a book properly in the marketplace, getting the right interviews, doing some stunts to draw attention to my authors. And a lot of it came from figuring out one of the essentials for someone to make it in any field (whether you’re an author or not). That essential is called building a platform.
A platform is how you position yourself, how you talk to your audience, how you build your audience â€“ how you get your ideas across. It’s a way to launch yourself. It’s also a way to find yourself. It’s something I’ve learned the importance of through working with over 100 authors who themselves learned how essential it is to become the go-to person thanks to a well-thought-out platform.
There are other ways to get yourself out there, too. And I have done a lot of fine-tuning of the process to make it accessible to budding authors, emerging thought leaders, and even people with experience. It’s hard work â€“ but success is never easy, as I’ve found out for myself.
This May 13 and 14, I’m going to be talking a bit about platform-building, and about how you can hone your ideas, how you can use new psychological tools to target your ideal client in order to make money. I’ll be appearing with my good friend Garrett Gunderson â€“ a terrific financial advocate for helping people grow their money wisely, and a man who wrote the bestselling Killing Sacred Cows: Overcoming the Financial Myths that are Destroying Your Prosperity (a book I just happened to help him market).
I’ll be speaking of some of the ways I’ve learned to turn ideas into profits, and how I can help you become a better, more prosperous marketer. I’ll be there alongside Garrett, entrepreneurial guru Rich Christiansen, and several other experts who walk the walk.
Be sure to check out the details. I hope to see you in May in Utah.
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