Finding Subjects, Drawing People In

If you’re trying to make it as an artist, as a creative person, in the digital age, you’ve got have a site. Or at least a blog. Or at least a Facebook page. Or maybe a Twitter account.

social networking sites, social media, social networkingBut how do you use these?

Are you simply posting your random thoughts, or are you looking to generate thoughts from your audience? Or are you exploring new ideas?

You can do all three, of course.

But if you’re looking to refine your product (sorry, thin-skinned artist types – everything is product these days), and test its reception on the market, the thing to do is generate thoughts and explore ideas in different forums.

You can post your random thoughts on occasion, but that’s mere doodling (which comes in handy too) when you’ve got bigger fish to fry: making your voice heard so that your projects come through and find an audience.

So, let’s say you’re working on a project featuring your essays about children who are budding entrepreneurs (it can happen) . The first thing to do is to post your first essay on your blog. Then go to another site you use, Facebook or Twitter, for example, and call for submissions – not essays, but examples. I know several reporters who actually go on Facebook to look for people who are willing to comment for articles that the reporters are working on – many editors want so-called “anecdotal evidence” of trends, and it’s hard to find people to say just the right thing (or who are somehow involved in that trend) just among one’s acquaintances. So the digital call to arms is the way to go.

Once you’ve gotten your examples, then write about them – that’s what goes on your blog. You share a link on Facebook and Twitter. This brings it full circle.

Your blog is about your results – your posting on other sites is about bringing people to your results, or about seeking results. You search for your audience and your audience searches for you.

It’s a start.

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