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Forging a Facebook Community for your Message

As someone who’s building a platform to engage with an audience and spread ideas, you’re probably connected with social-networking sites. In particular with Facebook.

But more than simply trying to get people to “like” your post, you want to engage readers through comments and get your post linked to other posts, so that you’re building your network not only on Facebook but your own blog, and back to your Facebook page and to others that you’ve linked to.

Your Facebook friends will find other friends to recommend your link and your comment, and little by little, you’ll get better known.

How do you do this? Well, you’ve got to work within the algorithms that determine how news feeds and posts show up on Facebook. According to an article by social-media observer Ari Herzog, social networking means networking, not just reading what others say and clicking a button to indicate you’ve noticed it. You want to be noticed too.

As we’ve said here on Beneath the Cover, part of the way you build your community is by conversing with the people who share your values, who respond to your message. This is what Herzog says: “Focus on the fans who interact with you, whose names frequently like, comment, and share what you post. Focus on the fans who love you and not the ones who merely like your page.”

But Facebook’s EdgeRank algorithm determines what shows up on your page and on the pages of others. So you need to be doubly certain to include what we term as “call to action” on any of your comments, so that people actually respond, and you need to try to keep someone engaged with your post longer than normal (longer than a second or two) so that Facebook can determine that others are probably interested in it as well.

There are some really good tips here. Among them are these:

  1. Post early in the day (around 9 a.m. eastern time, when people are getting into the office; Facebook is part of people’s daily routine, with people checking messages at their desk to see what’s been posted the night before).
  2. Be bold! Ask people to comment. Don’t be shy (you’re not here to hide).
  3. Don’t just “like,” speak up! Comments draw more comments.
  4. Get out there – post at least once a day so that your feeds don’t become occasional and thus get lost amid the millions of others.

But more important, you need to become involved with the site in order for the site to become involved with you. Building a platform, and working to spread your message, are not passive activities.

Your message is important. Facebook is an important tool to get your message out there. Don’t just read it: speak up!

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4 Responses to “Forging a Facebook Community for your Message”

  1. Aldous Irving Jimenez-Echegoye April 20, 2012 at 1:43 pm #

    As a social media buff myself, I know that it works.  Social media is the way to speak out and express your message to the world.

  2. Brandon R Allen April 20, 2012 at 5:48 pm #

    Being bold is so important.  We won’t get things unless we ask for them. Asking people to comment lets them know that are interested in conversing. 

  3. Anoukbeale April 21, 2012 at 12:55 pm #

    Thank you so much for sharing this extremely useful information.

  4. Anonymous April 22, 2012 at 2:04 pm #

    Some of my favorite people on social media are the ones that actively engage in conversation, more than just tooting their own horns. I’ve made some amazing friends and contacts through social media, but I never would have formed those relationships without interacting with others.

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