Gail Richards

Marketing architect of lasting impressions

Over the past 20 years, she has partnered with hundreds of businesses—and, more recently, many book authors—to create marketing messages and visual concepts that demand and capture attention. Using practical, no-nonsense marketing techniques, she helps clients conquer their dread of self-promotion, transforming their fears into enthusiasm, know-how, and confidence.

In 2006 she founded AuthorSmart.com to support authors along their publishing journey with information, connections, and tools, helping them make smart and informed decisions about the creation and promotion of their book.

Gail’s weekly essay in AuthorSmart’s weekly communiqué, Fuel for Your Publishing Journey, is recognized for perspectives that authors can truly relate to on the day-to-day emotions and challenges that are all part of the publishing process.

She is a seasoned author, having written countless articles, brochures, direct mail campaigns, headlines, annual reports, print ads, TV/radio ad scripts, billboards, slogans . . . and more.

Gail is a graduate of Dartmouth College (’84), mother of two teenage sons, avid Red Sox fan, and aspiring seamstress.

http://www.authorsmart.com
gail@authorsmart.com

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