Get Some Method Behind Your Madness

Behind every good business idea and platform is a solid foundation called planning. Planning is a feared word in business owner and thought leader circles, but it doesn’t need to be.  Here are my steps to putting a method behind your entrepreneurial madness and help you to not over think the process.

1.      Every good idea has good people behind it so step 1 centers around you. More specifically, who are you?  There are plenty of tools available to you to help you really understand who you are.  Here are a few of them.  Without understanding this, the rest of this process becomes that much more difficult.

2.     What problem are you solving? How are you going to change the market for the better?  Are you fixing something that is broken or improving on something that is already awesome?  As my daughter has been telling me from the 7 Habits of Successful Kids, “You need to keep the end in mind Dad.”  Where would I or you be without that piece of sound advice?

3.     What is the framework for how it will work? This includes who you are going to be speaking to and how your content will be delivered.  Is your idea going to be accessed through multiple channels or just one?  This is where you flesh out some of the details on how the idea will be delivered.

4.     Test it.  You want certainty around your idea right?  So get it in front of some people and get some feedback.  Don’t be afraid to get feedback.  You want honest feedback now so you can make your idea as viable in the market as possible.  This is a great tool to not only improve but to also build some social commentary around what you are doing.

5.     Just do it. Channel your inner Phil Knight and just get your content out there and stop worrying so much if it is perfect. The concept of natural talent is a myth.  No one goes out and just kills it on the first shot.  Killing it right away sounds sexy but a steady progression is what you are looking for.  You aren’t looking for glamour, you are looking for winning.

You want as much certainty around your idea as possible. Having a process in place makes your life much less hectic and increases the chances that your business idea will be successful. You don’t want to feel like you are taking big chances so get that method behind your madness so that you aren’t.

Where could a methodology make your life more straightforward?  What has kept you from putting it in place?

Tags: business ideas, business mind set, business minds, business planning, organize planning, planning to have business, strategic planning process, work space planning

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  • Derick Van Ness

    Good article. Simple and to the point. Thanks for getting me thinking…

    • Brandon R Allen

      Thanks Derick. Glad I could be of service.

  • Anonymous

    In many areas of my life, methodology would make my life more straight forward, but that also spells BORING to me.
    I can see that for this maybe it is important.

    • Brandon R Allen

      Sometimes it comes down to changing your listening about certain things. We often equate systems, processes and methodologies with boring but there are often some very sexy by-products of having them in place. More time for fun… A thriving business… Just to name a couple of things.

      • Anonymous

        I have never put sexy, and method, and processes in the same sentence.

  • Lehi Drew

    “You don’t want to feel like you are taking big chances so get that method behind your madness so that you aren’t.”

    I completely agree. There’s a fine line between insanity and genius. Having a good method not only ensures success, but it builds credibility.

  • Andrea


    What I like about your way of thinking is that you’ve got both some practical planning tips here and a simple way to practice them.

    What is your suggestion to narrow options? Sometimes in my life there are more options than I can narrow down to apply planning to.

    • Brandon R Allen


      A great book on personal development is Unique Ability. They talk about the difference in working on things that you are very good at vs. Exceptional. I try and narrow things down to those areas where I really feel like I have a head and shoulders ability over others even if it is not fully developed on my part. If you aren’t sure what that is, ask other people. They often see what is right in front of us.

  • Duane

    #5 is where i tend to get caught up the most… I definitely get caught up in wanting to be perfect the first time. Thanks for the reminder to “Just Do It”. Keep it up!

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