Wanting the Best for Your Book
Every parent wants the best for their child and that list starts with a good education. If the little angel develops a decent knowledge base and learns how to think, he or she stands a much better shot at capitalizing on lifeâ€™s opportunities.
That same hope for realized potential also exists in the book industry. Except, instead of parents looking for colleges to get their children into, authors look for bookstores to get their books into. Yes, technology is providing many alternative book-selling venues. But bookstores are still selling quite a few themselves, and both play a big role in determining the weekly bestseller lists.
Explaining the Realities of a Cruel (Book) World
The problem is, just as there are only so many seats in a lecture hall, there is only so much space on a bookstore shelf. Letâ€™s say the average book superstore has 100,000 titles on hand. And letâ€™s also say 75% of the average book superstoreâ€™s sales come from â€˜back listâ€™ titles â€“ previous bestsellers and classics that continue to sell year after year. That leaves room for approximately 25,000 new titles each year. Subtract that from the 292,000 books published in 2006 and it doesnâ€™t take a junior Einstein to figure out that leaves a lot of books without a shelf to sit on.
Preparing Your Book for the Future
Of course, both colleges and bookstores have demanding lists of acceptance criteria. College admissions directors want to see high entrance test scores, a good high school GPA, an impressive class rank, and some extracurricular involvement. Meanwhile, bookstore buyers want to see past book sales, a successful publisher on board, encouraging â€˜similar-bookâ€™ sales, and a solid marketing plan. Without these things, your book doesnâ€™t stand a chance of getting in.
Being a Role Model for Your Book
Good parents lead by example in hopes their children will pick up on good values and use them to make life easier on themselves. As they rise to the challenge of each new day, they encourage the little ones with sound advice like, â€œMake lots of friends wherever you go.â€ â€œBe a leader among your peers.â€ â€œWork hard.â€ â€œHave a plan.â€
Make friends â€¦be a leader â€¦work hard â€¦have a plan. Is it me or does that sound a lot like the list of things authors need to do to give their little binders of joy the opportunity to realize their full potential?
Questions about books and babies may be directed to Michael R. Drew at the Austin, Texas, headquarters of Promote A Book: 512-858-0040. You can also contact Michael via email at firstname.lastname@example.org.
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