Business- to-Business Tool for Booksellers and Librarians
NEW YORK, NY (March 23, 2009) — HarperCollins Publishers launched today the beta version of its digital sales catalog. Located at www.harpercollinscatalogs.com, the content-rich catalog offers an environmentally friendly, up-to-date tool for booksellers and librarians.
Launching with Fall 2009 titles, the digital catalog features book jackets and covers, prices, on-sale dates, marketing information, reviews, sample spreads, quotes and important media alerts. Offering a significantly more dynamic experience than a traditional print catalog, the digital version features rich media content, including author interviews, promotional videos, and audio samples. The site is updated multiple times a day to provide the most current information. Additionally, users will be able to browse inside galleys and Advance Reader Editions for select titles. These features make the digital catalog an important marketing tool for all areas of the business from publicity to sub-rights.
â€œThe time has come for this next step in the evolution of how we bring our books to market,â€ said Josh Marwell, President of Sales, HarperCollins. â€œWe are providing an improved tool that will always contain current information and one that will save time and resources for publishers, booksellers and librarians alike.â€
â€œCount me as one of those buyers who is anxious to never have to file and sort through stacks of different catalogs again. The HarperCollins online catalog is a terrific first step towards this future,â€ said Matt Norcross, owner of McLean & Eakin Booksellers. â€œI like the display, being able to see the books sorted by release dates, and the ability to link to additional promotional materials has great potentialâ€¦.It really is a nice setup.â€
In addition to the current titles, an authorâ€™s complete backlist will also be viewable. An advanced search tool allows customers to sort titles in a variety of ways, including genre, on-sale date and format. Booksellers will also be able to simply and easily create a list using the â€œMy Listâ€ feature as well as write, store and share notes. Those who prefer a printed version can utilize the PDF feature or export a seasonâ€™s titles to Excel for easy viewing.
â€œThe catalog is a work in progress and we will seek feedback from customers to create the best experience possible,â€ said Marwell.
About HarperCollins Publishers
HarperCollins, one of the largest English-language publishers in the world, is a subsidiary of News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV). Headquartered in New York, HarperCollins has publishing groups around the world including the HarperCollins General Books Group, HarperCollins Children’s Books Group, Zondervan, HarperCollins UK, HarperCollins Canada, HarperCollins Australia/New Zealand and HarperCollins India. HarperCollins is a broad-based publisher with strengths in literary and commercial fiction, business books, children’s books, cookbooks, mystery, romance, reference, religious and spiritual books. With nearly 200 years of history HarperCollins has published some of the world’s foremost authors and has won numerous awards including the Nobel Prize, the Pulitzer Prize and National Book Award, the Newbery Medal and the Caldecott. Consistently at the forefront of innovation and technological advancement, HarperCollins is the first publisher to digitize its content and create a global digital warehouse to protect the rights of its authors, meet consumer demand and generate additional business opportunities. You can visit HarperCollins Publishers on the Internet at http://www.harpercollins.com.
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