By Matt Patin
The Nielsen Company has released a report on the pervasive, indomitable Harry Potter brand in media, PW Daily reports. Most curious in the report is the money made from Potter transubstantiation: U.S. consumers spent $11.8 million on Harry Potter-licensed trademark cookies, candy and gum products since June 2002. Some other highlights:
- The first four Harry Potter films have grossed more than $3.5 billion worldwide
- The four Harry Potter movie soundtracks combined have sold more than 1.1 million copies in the U.S. There have been 180,000 total downloads of songs from those soundtracks.
- According to a recent Nielsen Cinema survey of moviegoers, 28% of persons 12+ in the U.S. have read one or more of the previous Harry Potter books, and 15% have read all the Harry Potter books to date.
According to Nielsenâ€™s press release of the top selling books in the U.S. since 2001, three were Potter books. Four Potter films are included in the 20 highest grossing films of all time.
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