George A. Kennedyâ€™s book, On Rhetoric, reveals flaws in Aristotleâ€™s Rhetoric. But all that has been â€“ and still is â€“ ignored by the community of Rhetoric scholars. Further, Rhetoric focuses merely on forms, says expert, while â€˜NewViewâ€™ principle adds needed content to form.
Provo, UT â€“ March 21, 2010 (PressReleasePivot) â€” A recent book, On Rhetoric, by brilliant translator George A. Kennedy, indicates that Aristotleâ€™s Rhetoric is deeply flawed. At least, thatâ€™s according to Bill Drew, author of a successful new e-book, The Secret DNA of Writing Essays â€“ And Everything Else.
According to Bill Drew, CEO of NewView Options, George A. Kennedyâ€™s recent book, On Rhetoric, Second Edition (2006), says that the key subject matter of Aristotleâ€™s Rhetoric was Greek politics, but Aristotle used no actual, real speeches of Greek politics in his analyses. Kennedy also says that Aristotle probably had but little personal knowledge of Greek politics. In other words, according to Drew, Aristotleâ€™s Rhetoric consists of reasoning based purely on abstractions that are disconnected from anything real.
â€œNot only that,â€ Drew expounded, â€œbut Kennedyâ€™s book also points out that Aristotleâ€™s Rhetoric was lost for over 200 years after his death. And, since Aristotleâ€™s Rhetoric hadnâ€™t been taught anywhere outside his own school in Athens, the Rhetoric of Isocrates took over and became the most popular Rhetoric in Greece. And it was most probably the Rhetoric of Isocrates that Cicero and Quintilian wrote about, not Aristotleâ€™s. Kennedy said that Aristotleâ€™s Rhetoric was, therefore, and I quote, â€˜obsolete as a school textâ€™ and wasnâ€™t the Rhetoric taught in Greek, Roman, and European classrooms throughout history.â€
Drew went on to point out that George Kennedy is an expert, a brilliant translator of ancient Greek, and heâ€™s saying, Drew believes, that Rhetoric is deeply flawed, despite the fact that it was written by that great thinker, Aristotle. In fact, despite all the intellectual complexity that modern rhetoricians like to attribute to Aristotleâ€™s Rhetoric, Kennedyâ€™s book asserts that â€œAristotleâ€™s precepts can be reduced to a recommendation that a speaker give a reason (or apparent reason) for what is asserted.â€
Drewâ€™s new book offers an alternative to Aristotleâ€™s and other kinds of rhetoric. â€œMy e-book, The Secret DNA of Writing Essays â€“ And Everything Else, presents NewView, a breakthrough concept on all the kinds of newnesses â€“ only five, believe it or not â€“ that can be used to generate new content. Thatâ€™s the opposite of Rhetoric, of course, which supplies only forms. I developed NewView in my Masterâ€™s thesis and have used it to win awards as a technical writer for twenty-five years. NewView actually works really well with Rhetoric by ensuring thereâ€™s new content for readers / audiences, which Rhetoric neglects. Also, NewView is easy to work with, and itâ€™s already being used by students, teachers, and businessmen. NewView works with everything already taught by writing teachers, providing writing with that universally neglected dimension of â€˜Whatâ€™s new to the readerâ€™.â€
Drewâ€™s company, NewView Options, provides several testimonials about the effectiveness of NewView on their website. Further positive reviews of his book and his NewView methodology â€“ essentially, testimonials â€“ are also available on Amazon.com with his book.
Drewâ€™s 326-page e-book, The Secret DNA of Writing Essays â€“ And Everything Else, is available now online for $12.50. It is also available on Amazon.com as a Kindle e-book for $9.50. The companion software, NewView Essay Services, which automates the thesis-making process in the e-book, is available on a subscription basis for 3-, 6-, and 12-month terms ($15.50, $20.50, $30.50). Drewâ€™s newest e-book, The Secret DNA of Analyzing Short Stories, will soon be available for $6.50 on his website.
About NewView Options:
Founded in 2008, NewView Options is a Provo, UT, firm specializing in the teaching and training of writing, for both beginners and the more advanced. The company is focused on promoting its propriety NewView approach to writing, communications, and teaching. NewView Options provides Education Discount rates for school districts. Call 1-801-373-0447, visit http://secretdnaofwritingessays.com/, or e-mail email@example.com
Subscribe To Beneath The Cover's Blog
Join the many publishers and authors who already get their updates sent straight to their inbox. Enter your email address below: