After participating in the Pendulum presentation, most people notice that there are signs of our current civic cycle everywhere they look. I’ve met dozens of people who, after hearing the Pendulum presentation, shoot me an email a week or two later and tell me they see the civic cycleÂ all around them. It’s true â€“ you can’t help but notice once your eyes have been opened up to the changes in society. Civic signs are everywhere. And then thereâ€™s….Lady Gaga. We also hear this all the time…BUT WHAT ABOUT LADY GAGA? Sheâ€™s not very real, raw and relevant, is she? Wellâ€¦
Our logical and standard rebuttal to these kinds of comments is usually something like…there’s always an exception to the rule. (And really isnâ€™t Lady Gaga THE exception?)
Sometimes weâ€™ll draw people’s attention to Lady Gaga’s gathering a crowd of people who really just want to express themselves â€“ and isn’t that real? We all just want a place to be real and accepted.
Last week, though, something interesting happened and now we may just have one more example to use in the Pendulum of our civic cycle. Sales of Lady Gaga’s new album dropped 85%. Check out this article (link to: http://www.showbiz411.com/2011/06/07/lady-gaga-cd-sales-drop-85-in-second-week) that talks about the sales of her new album Born This Way.
â€œAfter a spectacular first week of sales, with almost 1.2 million copies of her CD and downloads sold, the second week shows a big fall off. â€œBorn this Wayâ€ sold only 169,387 copies last week. Thatâ€™s a drop of 85% from the first week. Itâ€™s important to remember that 440,000 of those first week sales were only for 99 cents. So the fall off is really less, I guess. But if we stick the official numbers, â€œBorn this Wayâ€ is in swift decline.â€
Perhaps sheâ€™s not the exception to the civic cycle…maybe the initial success was the combination of a great PR campaign, a ton of media exposure and then when the rubber hit the road…no one really bought in to the long-term relationship with her. What do you think? Is this the civic cycle at work?
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