You want to be known. You want your message to be heard and spread. If you’re building a platform to broaden an audience then you are already in the process of getting your message out. You’re writing blogs, you’re commenting on what others write.
You want to take it further. Although you’re probably building toward a book, or you’re breaking down a book you’ve written into blogs, you might consider releasing your book in smaller components. You might offer select chapters of your book as “singles” via Amazon or another online retailer, so that people can sample your work on their e-readers.
This won’t dilute the impact of your final book. Nor will it necessarily take readers away from your blog. It will all help you become better known.
And you might even consider giving away the chapter.
After all, you’re not expecting to make money on your book, are you? Even if you become a bestselling author. The book is part of your platform. Thus any component of a book such as a standalone chapter can be part of that platform for you. In addition to your blogging and your other online work.
Price is an issue in attracting online readers. Low price, or no price, doesn’t mean low quality. Many digital-savvy readers know that e-books are overpriced, and many also know that they can find a lot of interesting intellectual content at practically no price at all.
For you, the thing is to get what you write out there to be read.
But, if you decide to do this, it’s important that you present the reader with something attractive. So work with a designer to create a cover, and to have your work set into type that will appeal to someone. You may be giving it away to build up business, but you don’t want it to look cheap.
And even when a cover is small, its impact can be huge. So think in terms of bold images, bold titles, bold design.
Take care to present yourself as a professional voice with a professional look. You may write your blogs in your pajamas, but you want to be all spiffed up as you find your audience.
And you will. Present your work in a variety of forms. It’s no longer one-size fits all.
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