Other Stories

Determine Your Platform Size

 
Your goal is to have a sizable marketing platform. But will you sacrifice quality to achieve size? You need to determine the mix of your audience before you can develop your platform to attract that audience.
When you host a business event, such as a cocktail party, you decide on the guest list along various criteria. [...]

The Art of Artistic Survival

The Art of Artistic Survival
My head sank backstage at Dallas’ Club Galaxy in November, 2003, just before our featured performance. A decent-sized crowd of two hundred, most of whom had never heard of us, awaited the arrival of “Spoken Groove.” None of them dismayed me as much as the $3700 promotional failure that would soon [...]

When Change Is in the Air

The prophet wanders in from the desert crying, “I have seen. I have seen. We must change.” And as the people listen with mounting interest, leadership plots to kill him. This is the way it has always been: Julius Caesar. William Wallace. Malcolm X. Robert Kennedy.
Visionaries often die of wounds to the back, their grand [...]

Realizing the True Fruits of Your Labor

It took Susan Patron ten years to write her first novel, The Higher Power of Lucky (Simon & Schuster, 2006). When writing it, she would race home from work, grab a quick bite to eat, and then dive headlong into the nuances of character development until the wee hours of the morning. She also sacrificed [...]

Making Wise Book-Marketing Decisions

We’ve addressed how to Promote a Book clients, Roy H. Williams and Ivan R. Misner, created bestsellers with different approaches to building their platforms.
You may not have 15 years to develop your own marketing platform, as Ivan Misner did, nor may you have the financial resources that Roy Williams possessed to capitalize on his marketing [...]

Good Customer Service Alone, Does Not Mean Referrals

By Dr. Ivan Misner
Many entrepreneurs are under the impression that if they just provide good customer service, people will refer business to them. Just like that. However, they only have part of the picture. Sure, customer service is important. But, good customer service is just a prerequisite…it’s a minimum expectation.
Think about it. Would you refer [...]

How the Wizard Became a Bestseller

Promote A Book client Roy H. Williams, known within certain circles as the “Wizard of Ads,” took less time to become a bestselling author than did networking expert Ivan Misner but he spent much more money to achieve this..
Roy was well known in a niche market, but he wanted to expand and sell his book [...]

What Really Opens Doors in a Creative Career

“You’re from where?” I said, trying to put together the sounds I’d heard into some sort of sense. He mumbled the strange syllables again, just as indecipherably as before. “Can you spell it?”
“T-A-W-A-S, Tawas, Michigan,” he uttered in a thick, midwestern accent.
“Where’s Tawas?” I held up my hand, the universal sign to all those who’ve [...]

The Media Is Not the Message

“I’m in the furniture business. Which media should I use?”
“I’d like to target people who are afraid of the dentist. Can you recommend a good mailing list company?”
“My uncle uses television ads to attract new customers and they work really well for him. Television ads have made him rich. What’s your opinion of TV?”
“No one [...]

Some Marketing Platform Trade-Offs

Promote a Book client Ivan Misner became a bestselling author by tapping into his existing network.
Working with him, we created a special one-day promotional event in which 56 of his Business Network International chapter authors and franchise owners held 56 book signings in 56 different cities around the world for his book “Masters of Networking.”
More [...]

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