Other Stories

The Author as Publisher

beneath the Cover, publishing, marketing, writing a book, platform, gravity well

Publishers are taking advantage of this new marketplace where authors are more entrepreneurial, but more and more authors who are self-published are becoming publishers in their own right. This is a huge change for publishing in general. Also, because some of these author-publishers are beginning to see remarkable success, big media are now regarding them […]

The Entrepreneurial Author

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

The new picture of the publishing world, one where just about anyone can upload a book, assumes that authors – of either nonfiction or fiction – see themselves not only as creators in today’s marketplace, but also as entrepreneurs. It’s not a new concept. Many authors in the 19th century promoted their books and enterprises […]

Publishers Can Embrace a New Age of Authors

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

As I mentioned in our last post, in order to meet the demands of the new marketplace, both writers (including entrepreneurs who wish to become bestselling authors), and publishers, need to change the way they do business. Here let’s look at what publishers might do to stay ahead of a changing marketplace. Become career managers […]

Meeting the Demands of a New Book Marketplace

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

As I mentioned in our last post, the way books are read, marketed and bought has changed. There’s no going back to paper alone, despite what some traditionalists wish. To meet the demands of the new marketplace, both writers (including entrepreneurs who wish to become bestselling authors), and publishers, need to Accept reality. Books have […]

Looking Ahead to the Future of Books and Publishing

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

Traditional reporting would have you believe that sales of e-books are plateauing. According to a New York Times article published last September, “E-book sales fell by 10% in the first five months of this year, according to the Association of American Publishers, which collects data from nearly 1,200 publishers. Digital books accounted last year for […]

Four Keys to Becoming a Networking Catalyst

Beneath the Cover, network marketing, networking, referral marketing, networking strategy, networking catalyst

I’ll be the first to admit that I’m no mechanic. In fact, when I was a kid, my father (who could fix just about anything) took me out to the garage one day and said, “Son, you’d better go to college because you’re never going to make a living with your hands.”“Well, that was great […]

No Matter the Format, Your Book Is Your Calling Card

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

Traditional media – newspapers, for example – are reluctant to report good news about self-publishing. Even as more writers self-publish, the conglomerates that run media outlets would rather report on figures from traditional publishers. That’s because self-publishing is one of those disruptions to an industry that could upend the normal way of doing things. So, […]

The Self-Publishing Marketplace and You

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

More writers than ever before have decided to self-publish. They may be frustrated by working with traditional publishers, or they may be frustrated at not being able to work with traditional publishers. Or they feel that taking matters into their own hands may give them the most control of their work, and allow them to […]

Publishing and the Changing Marketplace

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

More books than ever before are being published, more authors than ever before are finding an audience and, surprisingly, more writers are discovering that they can have a significant audience without the help of a traditional publisher. For many, of course (especially entrepreneurs and business leaders), traditional publishing remains a way to reaching a wide […]

Topsy-Turvy Publishing

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

Publishing has changed more in the last decade than it probably has in the last hundred years. It all started about three decades ago with the rise of the personal computer, which allowed authors to write and write, and self-correct, and generate more and more words without as much difficulty as when physical paper was […]