Other Stories

Write Now, Figure the Rest Out Later

Our friends, Rich and Gwen (names changed to protect the guilty), weren’t talking about another child. With two wonderful little boys, a Labrador pooch named Tut, and each other, their family seemed plenty big as it was.
But then one night—“yada-yada-yada”—and it wasn’t long before Gwen started feeling nauseous. “No way,” she told herself. “I’m going [...]

Kiss Fewer Frogs

In generating referrals for your business, you are going to want to spend less time with frogs and more time with princes and princesses − and at the same time, make sure that YOU aren’t a “networking frog,” either!
How do you become networking royalty and find other like-minded referral partners, avoiding the amphibians out there?
Let [...]

High-EQ Networking

Improve your networking skills with four ways to boost your Emotional Intelligence.
Emotional Intelligence, also known as Emotional Quotient or EQ, is all the buzz right now. EQ is the ability we have to use, communicate, recognize, remember, learn from and manage our relationships with other people. It is, in effect, the skills we’ve developed [...]

Effective Skimming and Scanning

You take the time to write correctly. Your text is persuasive. How do you ensure a reader engages with the text on your Web pages?
This goes beyond copywriting. It’s a usability issue. Usability professionals use two terms to describe how visitors engage with text: skimming and scanning.
“There’s a difference? And I need to understand it?” [...]

Your Customer and You

Your prospective customer has questions about you. Where’s the first place they’re likely to look for answers? Sadly, your wonderful “Big enough to serve you, small enough to know you” public image probably isn’t going to be enough to walk that customer out to their car and drive them to your store so they can [...]

Working with Your Publisher, continued

Traditional publishing is a collaborative process. You are not the king of the publishing kingdom. You are part of an involved and demanding and even, one hopes, rewarding process.
Publishers have, or should have, expertise in marketing the written word to the network of booksellers that remain. They now how to edit and design books. Their [...]

Are You Prepared for Author-hood?

My buddy Chuck ushered in his first child a week before his 37th birthday. When I asked why he didn’t become a father sooner, he said he wanted to make sure he was ready for such a huge responsibility. From an emotional standpoint, he needed to feel like he’d sewn his wild oats and was [...]

Are You Prepared for Author-hood?

My buddy Chuck ushered in his first child a week before his 37th birthday. When I asked why he didn’t become a father sooner, he said he wanted to make sure he was ready for such a huge responsibility. From an emotional standpoint, he needed to feel like he’d sewn his wild oats and was [...]

Getting Referrals That Count

Not all referrals are created equal. Learn how to identify weak referrals and mold them into sales-generating leads.
A referral is a referral, right? At first glance, it doesn’t seem too complicated to develop basic referrals for your business; however, there’s quite a big difference between a basic referral and one that’s been properly developed.
In an [...]

Working with Your Publisher

Once your agent has found a publisher for you, consider this: Your publisher is your partner in publishing. But your publisher isn’t the one doing everything for you. Your publisher wants you to succeed. But you must be willing to do a lot of work on your own to support your publisher’s efforts.
A publisher can’t [...]

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