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Steps Toward Getting Noticed

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

Remember, when you want to find publicity for your book, that the media is looking for a story. You need to have answers to the questions of why now, why this story, what’s important about it, and why should anyone care.
First, select the few key journalists or bloggers who cover your market. Read the journals […]

Building Better Category Pages

In nearly every Web analytics package, there’s a section for abandon rates, or where people exited your website. Online retailers often believe people abandon their sites on a product level. Yet abandonment typically happens at the category-page level. Why?
For each type of perspective, profile, or persona on your Website, the category page’s job is to […]

Getting Your Share of Attention

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

So many stories, so little room (even online).
Imagine an all-you-can-eat buffet where the cost of the meal has been covered but there’s only enough roast beef for 10 people. Now, imagine that those 10 people will be selected not on a first-come, first-served basis, but on the subjective decision of the carver. There’s a rush […]

How and Where People Network

by Lisa Harris, Ivan Misner, Alan Rae
As business people, we tend to believe that the best way to get a result is to be there in person, yet we have only so many hours to spend on promoting our business.
We also know that there are countless online networking activities we could be participating in, but […]

Doing PR for Your Book

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

You’ve probably considered seeing a movie this weekend (if you’re the kind of person who still likes to go out to movies rather than sit at home streaming them).
A particular movie might intrigue you because of a series of factors. You might have seen posters and print advertisements for the movie, come across commercials for […]

Get Up

I lay flat on my back in my Petoskey, Michigan, bed, mucus filling my nostrils, throat, and lungs. A million ice cubes shivered across my skin. As soon as I wrapped myself in heavy blankets, blistering heat threatened to burn me from the inside out. Little alien aches turned my body into a pile of […]

Your Website Can Be as Important as Your Book

Beneath the Cover, target market, publishing, marketing, writing a book, platform, gravity well

The electronic newsletter today acts as the first layer of the gravity well through your website.
Bear in mind, though, that the tools that make it easier for you to reach your niche market through your website also make it easier for other authors to reach the same target market. Simultaneously, your target market has more […]

The Digital Tipping Point

We’re at a tipping point in the distribution of entertainment.
Soon, almost everything will come to us when we want it, in digital form.
Following electronic readers from Sony, Barnes & Noble, and Amazon, we’re likely to have a new tablet-style computer from Apple by the end of the first quarter of next year that is likely […]

Simple Publishing Secrets

I started to explain all the complicated reasons why I pull back a little every time I go to the Poetry Slam. “I don’t just want to compete for the score. I want to say something meaningful, to be more about community than about trying to win. The scores are so unpredictable, and I never […]

Gravity of the Edge

Whether it exists in the public consciousness or only in my mind, I can’t be sure, but there’s an anxiousness that gives me pause. We seem to be pushing our way to the edge.
Presidency, economy, Wall Street, banks, jobs.
What will happen?
I take a breath and close my eyes and remember the words of Marcus Aurelius […]