Other Stories

Being Heard Against the Waves of New Books

More books are being published all the time. Every year trumps the one before. You may have read that at the Digital World conference this week, speaker David Houle said that more books were published last week than in all of 1950. That’s a nice headline-grabbing remark – but the thing is, new books have […]

Aiming for the Competitive Personality in Your Work

Beneath the Cover, writing a book, competitive personality

In my last post, we looked at how, in communicating directly with a competitive personality, certain words appeal more than others – so-called valued words that specific personas use and look for when gathering information to make a decision. Competitive personalities also want strong words that imply success and strength, in answering certain questions: What […]

Online Networks Still Lagging Behind Other Networking Efforts

As part of the survey for the book, Business Networking And Sex (not what you think), my co-authors and I asked several questions that weren’t used in the final manuscript. The survey was open to the public and was conducted with over 12,000 business people from every populated continent in the world. One of the […]

Devices Are Cool, but Content Is Cooler

Tablets and e-readers are great but without content they’re not worth much. Barnes & Noble has spent a great deal of effort in promoting its Nook e-reader, and even devotes a lot of in-store floor space to Nook boutiques. But, as Jim Hilt, vice president of e-books at Barnes & Noble said, speaking at a […]

Words that Work with a Competitive Personality

Beneath the Cover, writing a book, competitive personality, valued words

In my last post, we looked at how to begin communicating directly with a competitive personality, one who is driven by the need to control, excel and win, who seeks mastery so she can achieve her goals. You ask and answer questions about the motives behind the actions of such competitive personality types in order […]

Digital Publishing Needs an Existing Platform

News organizations used to announce with great fanfare that they’d teamed up with publishing houses to offer nonfiction books related to the work of their reporters. Now news organizations are doing the publishing themselves. The latest comes from NBC News, which has begun a new electronic imprint, NBC Publishing. NBC had teamed with Penguin and […]

Textbooks Try To Scale the E-Book Everest

Will Apple’s new textbook finally make it a done deal that textbooks can be easily read, used, studied (even notated) on tablets? Maybe not. But things are changing quickly. Textbooks are a kind of Everest for publishers: they represent an area of publishing that can be difficult to scale. But if textbooks become a hit […]

Identify Your Persona’s Core Values to Communicate Efficiently

Beneath the Cover, writing a book, core values, competitive personality

In my last post, our fictional competitive personality, Dorothy Gale from The Wizard of Oz, showed how such a personality types works in action: her priorities, her motivations, her manner of working. How do you work with such a competitive personality as a service provider/ how do you communicate with one, as an author? To […]

Dan Kennedy Is Wrong OR Content Is Still King

Not all experts know everything. Case in point: My good friend Greg Habstritt just spent some personal time with legendary expert direct-marketer Dan Kennedy. Dan Kennedy is a brilliant no-BS entrepreneur for whom I have immense respect. But. But: I have to say the advice he gave Greg is wrong. Kennedy told Greg that online […]

The Story of a Particular Competitive Personality

Beneath the Cover, writing a book, competitive personality, Wizard of Oz

In my last post, we looked at the competitive personality. As I mentioned, competitive personalities seek competence in themselves and others, can be very intense and a irritated by inefficiency. Again, as you will see in this story (based on the wonderful personality representations of characters from The Wizard of Oz), a competitive personality such […]