Latest Stories

It’s Imperative to Make These Choices

The insight is so great that I couldn’t let you miss it. Nick Usborne, a great copywriter and a fellow ClickZ columnist, wrote in an article that he is “best as a copywriter only when [he] can clearly see and empathize with the end user.” The statement is a stroke of brilliance, for to persuade [...]

The Longest Mile

Ever wonder why the technology-fueled productivity gains of the 1990’s that transformed the U.S. economy seems to have bypassed book publishing? Doesn’t it feel like it takes longer than ever for your book to get to market?
Rachel Donadio tries to explain this paradox in an essay that appeared in the New York Times Book Review. [...]

Feynman’s Pendulum

Well, I did it.
I actually did it.
I put the lime in the coconut and drank’em both together. I put the lime in the coconut; it made me feel better.
Seriously, my Nigerian pal Akintunde Omitowoju came over for lunch on Sunday and we did it together. I had heard the Harry Nilsson song in my head [...]

One Book, Two Book, Red Book, Blue Book

First Harper Lee comes out with a new book some 50 years after the publication of her first and, until this summer, only novel.
And now, Dr. Seuss – Theodore Geisel – has a new book hitting stores this summer, more than 20 years after his death. The new book, “What Pet Should I Get” is [...]

Thinking Mobile for Your Platform

An online platform is important to building your audience, and turning that audience into book buyers. But more and more, people are accessing the web through their mobile devices. And so you ‘ve got to think in terms of that accessibility when you organize your platform, and your marketing strategy before and after the launch [...]

Onward and Upward

Taking Stock of the Present & Building for the Future
Follow effective action with quiet reflection. From the quiet reflection will come even more effective action. —James A. Levin
How will you remember 2014? Were you be toasting a bestseller on New Year’s Eve, or celebrating what simply having your name in print has done for your [...]

Referral Incentives: The Gift for Giving

Give clients a reason to talk you up, and you’ll earn new business without lifting a finger.
If there’s one thing I’ve learned, it’s that everyone loves referrals–and everyone loves to be recognized for giving referrals. Referral clients are easier to close, have fewer complaints, are more loyal, remain clients longer, and are more trusting.
In an [...]

Developing Your Website Shouldn’t Be Rocket Science

A sad fact: 70 percent of development projects fail.
Of those that succeed, 80 percent of total costs come after the release. You know what I mean. Aren’t you the one who just told your tech team, who are almost done with the project, to add that new, cutting-edge feature?
Failures don’t happen by accident. They happen [...]

The Haves and Have-Nots

Here’s a tale of two writers.
On the one hand, Elon Musk, the CEO of Tesla – the electric car manufacturer – and SpaceX – the space transportation company that might permit commercial travel to Mars – is writing a book for Penguin, for which he’s being paid a reported $3.5 million. The book, according to [...]

Shadow of an Unspoken Question

Every sales presentation should answer the customer’s question, “What’s in it for me?”
This question is often unspoken and may even be unconscious in the customer’s mind, but it’s always there, casting a shadow of disinterest and doubt. Most presentations are focused on the features of the product. But customers don’t care about a feature until [...]

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