Words of Praise for Beneath the Cover
Michael Drew shows aspiring authorsÂ how to develop and build the marketing platform they needÂ to becomeÂ successful.
~ Larry Kirshbaum
Founder LJK Literary Management and Former CEO Time-Warner Publishing
Michael Drew is an insider’s insider when it comes to publishing.
~ Will Weisser
VP and Associate Publisher, Portfolio / Penguin
It used to be that only Â publishing veterans knew the secrets to creating a successful book. But Bob Hughes and Michael Drew unearth what makes a book sell. They take you through everything from knowing your subject, to building your audience and identifying publishing models, to tracking sales and creating high-impact marketing and PR.
~ Jonathan Merkh
VP PublisherÂ Howard Books,Â a division of Simon & Schuster
Michael Drewâ€™s contribution to platform publishing and the changes in book publishing industry is notÂ only spot on and insightful, but what he Â has been stating for years.
~ Jere Calmes
Publisher, PublisherÂ Entrepreneur Press
The publishing landscape has changed forever and the challenges facingÂ authors have never been greater. Â If you are serious aboutÂ becoming a published author, readÂ Beneath the CoverÂ from cover to cover –the odds will be stacked in your favor.
~ David Ratner
President & COOÂ Â Newman Communications
As a media and public relations expert, there is one question that I get asked more than any other and that is, â€œhow do I become a published author and get everyone in the world to read it?â€ For me, answering that very complicated question just got a whole lot easier. Quite frankly there are a few ways to accomplish this goal but those game plans all encompass one name: publishing savant Michael Drew. Michael is setting the bar even higher to a new standard in publishing.
~ Erin Saxton
PresidentÂ Media StrategistÂ The Idea Network
Iâ€™ve known Michael Drew for a decade as weâ€™ve both been in the book industry. As a book publicist, I respect the Michaelâ€™s tenacity, networking and passion for the book industry.
~ Marika Flatt
PR by the Book
Beneath the CoverÂ is essential reading for any author who wants to learn how to navigate the maze of modern publishing. With their behind-the-scenes knowledge, Michael R. Drew and Robert J. Hughes can help any writer succeed in today’s hyper competitive marketplace.
~ Clint Greenleaf
Founder, CEO, Greenleaf Book Group
Among the many publishing challenges authors face becoming a bestseller may not be uppermost — but this is a critical element of anyÂ successfulÂ writer’s portfolio. As a bookstore sales professional who has worked on hundreds of bestseller campaigns, I’ve long known that books don’t sell themselves: It takes a lot of promotional effort and perseveranceâ€¦ Michael R. Drew and Bob Hughes have isolated the key ingredients authors can use to build their own success…
~ Jaylene Owen
Former Corporate Sales Coordinator of Borders Book Group