Comments on: Roy H. Williams

By: What’s in a Name? | Push the Key

What’s in a Name? | Push the Key — Thu, 06 Sep 2007 16:07:13 +0000

[...] Roy speculates the reaction might be, “A slow and ugly fish is not the image you want for a fast, sexy sports car. And the ‘bottom feeding’ part isn’t helping, either. We need to create a name that’s utterly unique and easy to trademark.” [...]

By: The Power of an Image | Push the Key

The Power of an Image | Push the Key — Thu, 02 Aug 2007 15:22:53 +0000

[...] Roy H. Williams, marketing guru and one of my mentors, describes a mental image: “A mental image is much bigger than a mere visual image. A mental image is a complex composite of associative memories, sight, sound, smell, taste, touch, opinion and mood.” He continues: “Selecting a mental image to build your campaign upon is the single most important – and most difficult – part of creating an effective ad campaign.” [...]

By: Is the Ad Half Empty—or Half Full | Push the Key

Is the Ad Half Empty—or Half Full | Push the Key — Thu, 12 Jul 2007 16:34:35 +0000

[...] Roy writes, “Around 400 BC, Hippocrates observed there were essentially 4 different types of people. Take a glance at their descriptions below and you’ll see how the best possible ad for one of these can be a complete loser ad in the ears of another: [...]

By: Winnie the Pooh Attends Punk Rock Concert | Push the Key

Winnie the Pooh Attends Punk Rock Concert | Push the Key — Sat, 30 Jun 2007 19:26:38 +0000

[...] this week’s article, I Did Not Die Today, marketing consultant Roy H. Williams explains an 8-step technique that will put some hair on Winnie’s chest and cause all those stage [...]