Publishing

Setting Priorities for Your Work

What have you done today?

In terms of your platform, your book, your message.

Have you written something?

Have you contributed a blog post to your site?

Have you gone on to other sites and seen what others are saying about the things that interest you, in your field or in the subject you’ve chosen for your book?

It takes a lot of work to build a platform, to write a book, to find an audience. And it takes a consistent approach.

This isn’t the kind of thing you can do in your off hours. You probably already know this, but you should try to give yourself a schedule. You should not only do that, but stick to it.

Think of it this way: if you’re interested in getting and remaining fit, then you probably stick to a routine that involves exercise of some sort, whether it’s jogging or cycling or swimming or a combination of those, as well as regular visits to a gym.

If you’re interested in building a platform and writing a book, you need a similar approach.

This isn’t as hard as it seems. It just takes organization, and perhaps reorganization.

If you’re committed to writing blog posts three times a week, then perhaps you should think about how to structure your time around that, and around the work you’re doing to build your platform further. If you’ve got a full-time job that doesn’t involve writing (or even if it does), you can still find the hours needed to do this. It might mean getting up earlier (or, if you’re a night person, going to bed later), and it might mean putting aside some things that rob you of your time (such as scanning Facebook for diversion when you should be using it to communicate).

Here are five tips for you, ones that always bear repeating:

1. Build a schedule for your writing and platform work, every day.

2. Keep to it.

3. Remember that it doesn’t have to be long: you can accomplish a lot in an hour if you stay at your desk and work through the hour without distraction.

4. Put an order to the things you need to do: first, blog; second, comment on other sites; third, write a few hundred words for your book; fourth, re-read what you’ve written. Fifth: move on to something else.

5. Give yourself a couple of weeks to get into form, to become used to this routine. Soon you’ll find that you look forward to it, because the accomplishment of doing something every day, no matter how little it seems at the time, is enormous.

Soon you’ll be rewarded with a book, an audience, a track record of writing.

Through taking small steps, and sticking to a path.

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One Response to “Setting Priorities for Your Work”

  1. Anonymous August 29, 2012 at 12:43 am #

    Great reminder, Bob. I’ll admit I’ve fallen off the wagon a bit this summer and let my blog posts and podcasting slide. Time to start putting that back on my daily list. Thanks again for the 5 steps. Going to get back into this habit.

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