Tag Archives: advertising target audience

E-Reading Escalates

Chances are good that you’ve already got an e-reader. Maybe a Kindle, a Nook, an iPad or another tablet or smart phone. Do you read books on it? If you do, you’ve probably got more reading material than you even anticipated you’d have when you first downloaded a title. There are a lot of people […]

Being Screwed Up Makes You Superior

In this Civic era in which we find ourselves, being a little “screwed-up” can actually work to your advantage. Or at least that seems to be the case when it comes to how voters are viewing their political leaders of late. “It just shows that everybody’s in the same boat these days, whether you’re a […]

Making Old Stories New

If any of you writers out there plan on attending any Christmas parties or other gatherings of people this holiday season, prepare yourselves for a stream of well-meaning, but annoying comments: “Ooh, I bet this is going to turn into one of your stories.” “Hey, I’ve got an idea for a poem you should write!” […]

When the Spotlight Shines Upon You

What do you do once you and your business (let’s pretend that writing is a business instead of an art) get discovered? How do you maximize the fame, the exposure, the screaming fans? Yes, I know it’s a bit far fetched, but let’s pretend for a moment that all your wildest dreams actually do come […]

Don’t Just Give Them Something Extra . . .

Students swarmed the Erwin Center, eager for the chance to meet prospective employers. We carried our resumés, wore our business attire, and readied our tongues to ask the questions that would get us a steady income. Company representatives readied themselves and all they had to share with us. Highlighters, pens, keychains, bags, and bottle openers […]

The Gift of Ourselves

Dust, sweat & the smell of hard work clung to two teenage boys as the door swung open. “Hi, Mrs. Harmon. We finished for today.” She found her pre-written check and waved it toward our grimy fingers. “We’ll be gone next week at youth camp, so we won’t be by on Tuesday like usual. But […]

Results That Really Matter

My question floored him. Paul sat staring at me for a few seconds, mouth slightly ajar, so I repeated it: “What are you going to do with all the money you make when we hit it big?” After a little more time, he broke his contemplation: “I guess I haven’t really had vision for anything […]

How to Make Your Ads Sparkle

Ninety-nine percent of all ads fail to sparkle for the same reason that most diamonds are dull: They’re overweight. A perfectly edited ad will shoot points of light across the darkness like a perfectly cut diamond. But rare is the diamond that’s cut for maximum brilliance, even though it’s not hard to do. Q: Why […]

The Media Is Not the Message

“I’m in the furniture business. Which media should I use?” “I’d like to target people who are afraid of the dentist. Can you recommend a good mailing list company?” “My uncle uses television ads to attract new customers and they work really well for him. Television ads have made him rich. What’s your opinion of […]