Tag Archives: beneath the cover

The E-Book Tug-of-War Between Publishers an Libraries

Why can’t publishers and libraries get along? It used to be that libraries were a huge market for traditional publishers, but with the growth of e-books, and publishers’ concerns about digital piracy and loss of sales, all of a sudden libraries became possible opponents in a tug-of-war about e-book distribution. Every time I see an […]

Publishing: The Great Equalizer

At a recent Book Expo in New York City, where publishers, authors, journalists, booksellers and others meet to network and to drum up interest in new titles (and books in general), one thing was obvious: this was the rare place in these United States where the political parties met without rancor. To anyone who’s followed […]

Concentrating Where You Can

Write where you can. When you can. However you can. I admire folks who can continue to concentrate whatever the situation. In my many years as a journalist for a big newspaper I needed to be able to concentrate amid the noise of a newsroom (that noise is lessened now that most people arrange appoints […]

Self-Publishing and Self-Selling

Publishers long ago should have not only created their own multi-platform e-readers, they should have seen the digital revolution and begun to sell books themselves. But they didn’t, and now they’re playing catch-up. Though they still don’t sell their own books. They work through Amazon and other retailers to do that. Publishers might not be […]

The Story of a Methodical Personality

Beneath the Cover, promote a book, writing a book, methodical personality

We’ve been looking at how to market to the methodical personality. To recap, methodical personalities prepare and organize before they take action. They appreciate facts. They value organization and routine. They prefer to think and speak about details and specifics. They are thoughtful. They plan in advance and want to know all the details. Here’s […]

Networking, Asian Style

Understanding cultural differences when doing business around the world is becoming more important in a global society. Even within large countries like the United States, there are differences from one region to another. When you go beyond that and look at one country vs. another, the differences become even more impactful on business. When we […]

Marketing to the Methodical Personality

Beneath the Cover, writing a book, promote a book, methodical personality

We’ve been looking at how to market to different personality types. Here we will look at what we call the methodical personality. Methodical personalities prepare and organize before they take action. For methodical personalities the completion of a task is its own reward. They appreciate facts, they want hard data and they demand that information […]

Goals Won’t Get You Where You Want to Go

I stopped setting goals. I suggest you stop, too. Before you and Zig Ziglar hurl rotten vegetables my way in protest, let me explain. Although I’ve stopped setting goals, I haven’t become a low-life couch potato whose primary function is taking up space and collecting dust. Quite the contrary. Rather than setting goals, I make […]

How to Present Your Services to a Spontaneous-Personality Client

Beneath the Cover, writing a book, promote a book, spontaneous personality types, The Wizard of Oz

In our last post on working with spontaneous personality types, we looked at the buying needs for this spontaneous personality. Here we will look at how you present your product, service, approach and methods to this personality type. Presentation is what a business does to meet the needs of personas through using all of the […]

Uncovering Spontaneous Buying Needs

Beneath the Cover, writing a book, promote a book, spontaneous personality

In our last post on working with spontaneous personality types we looked at the value words that the spontaneous personality type responds to – words such as exciting, enjoy, edgy. Here we will look at the buying needs for the spontaneous personality type. What is the need, problem or opportunity that you will identify and […]