Tag Archives: book design

Your Book Design

Writing your book is important. But the look of your book is important too. That includes the cover. Whether the book you’re writing will appear on shelves in a bookstore – and, yes, this still happens quite a bit – or whether you hope to attract web-browsing readers, your cover needs to stand out and […]

The Cover by Which You Judge the Book

When the copyedits are agreed upon, the book design process begins. Book design primarily involves two distinct elements: the cover design and the interior design. Publishers frequently have several alternative covers designed, which they test market. Among those they consult are large booksellers, mainly retail chains. Cover design is critical because readers do judge books […]

A Picture Is Worth A Thousand…and One, Words

Today’s interactive, digital world we live and do business in is founded on the concept of words and pictures together. When pictures are paragraphs or pages away from the text they refer to, it creates a disconnect in the reader’s mind and spoils the flow of the reading. Who likes to flip back pages and […]

Cutting Edge Technology Guaranteed to Make Your Book Cover POP

By Chris McRay Special technologies can be used on dust jackets and covers to make books stand out to consumers and national retail buyers. Two such technologies are Elkote (also called JagKote, depending on the vendor) and ink on foil, which only recently appeared in bookstores. Because they are newly developed, not all printers can […]

Hey! What’s the Matter?

By Jay Hodges Does the foreword belong before the preface? When do the page numbers start? What’s the difference between a preface and an introduction? If you need answers to demystify the front matter of your book, read on. Books are generally divided into three sections: front matter, principal text, and back matter. Front matter […]

Images to Print: A Guide

By: Lisa Woods and Lari Bishop Images can add a lot to a book, or any printed material. But if you want to jazz up your pages with graphics (figures, drawings, cartoons, illustrations, etc.) and you’re printing professionally, you’ll need these tips. Resolution All images destined for print must be high resolution, which is to […]

Fishing: How to Catch a Reader from the Shelf

By Sheila Parr A good fisherman knows that the way to catch a fish is with the right bait, and a good author knows the way to catch a reader is with a great cover. When reviewing concepts with your book designer, be sure to consider my TOP 4 tips that will have your book […]

How to Make Your Cover a Knockout

By Lisa Woods If you want your book to be a contender, don’t underestimate the importance of your cover—more than any other single factor, it determines whether or not your book sells. The average consumer spends just eight seconds looking at a front cover; consider that your book’s “standing eight count.” Printing technology gives a […]

Feel Appeal: Survival of the Sexiest

By Erin Nelsen You turn and look, and there she is—beautiful, mysterious, seductive in the midst of her drab sisters. Your breath catches in your throat. More than anything, you want to pick her up—caress the soft, smooth texture of the cover, trace the line of the emboss, smell that new-paper perfume. The outlines of […]