Tag Archives: book-publishing-industry

How to Buy Word-of-Mouth

The price of making a powerful statement is cheap compared to the cost of ads that don’t work. So make a statement that counts. This is the best advice I can give you. I’m not talking about making a grand and sweeping claim, such as, “Lowest prices anywhere. We won’t be undersold.” No one believes […]

The Decline and Demise of the Newspaper Book Review

I finally got around to reading Steve Wasserman’s article (“Goodbye to All That”) in the Columbia Journalism Review on the decline of book coverage. The piece got some attention when it ran, but not nearly enough. If you read just one thing on the state of book reviews, this should be it. For ten years, […]

Networking Systems Really DO Make a Difference

The old saying that we “treasure what we measure”—and vice versa—turns out to be highly relevant in networking. I created a survey of 12,000 men and women for one of my most recent books. As my co-authors and I explored the extent to which survey respondents correlated success and networking, we discovered that most of […]

Logging On

Using Websites to Connect with a Platform of Millions Part 1 of 2 Working Harder It’s 1987 and your publishing house has just signed an emerging author with real potential. He has a unique message, a dynamic personality, and he understands the importance of building a sizable marketing platform. But what he doesn’t have is […]

Uncovering the Story That Is Uniquely Yours

“Always be a first-rate version of yourself, instead of a second-rate version of somebody else.”  ~Judy Garland There is no substitute for you What is your story? What makes your business special? Is there anything unique about it, or do you look, feel and sound like your competitors? If you find it hard to answer […]

How Authors Are Like Musicians – What Actually Works

For 3 years, I spent time in the music industry. Have you noticed how experiences from other industries translate to new ones? Personally, the similarities of bands and artists in music to authors is immense. Here’s a quick anecdote about the music industry… With my management skills and marketing knack/interest, a number of artists wanted […]

Book Publishing Experiment

I’m going to keep my word and practice what I preach.  I’m going to apply the scientific method to the book publishing industry. In any step of the process, I’m welcome to anyone exposing me to the refiner’s fire. Let’s start with the first step and see how far we get today. Step 1. Define […]

Book Publishing Industry

In my last post, The Purpose of Conflict, I talked about how conflict can lead you to the people you will work with best.  I also talked a little about where the book publishing industry is going.  Here, I think we’ve found a group of people we work with best to take the book publishing […]

Awards, and the Folks who Care About Them

Tonight is the National Book Awards. You know, when publishers and editors grudgingly don black tie and trudge to an overheated ballroom to nibble at catered food and watch as some demi-celebrity hands out awards for books only a few people have heard of let alone read. Publishers hate awards ceremonies almost as much as […]

More Influence, You or Your Publisher?

Don’t wait until you have a “best-seller.” Instead start today to embody the qualities of that future you. Whether you do this by living in a more healthy manner, managing your time better, becoming a better friend, author or leader: it begins today.