Tag Archives: book-publishing-industry

Another Publishing Dodo: Book Catalogs

Face it—you have a love-hate thing going on with book catalogs.You love seeing the individual write-ups, the cover art for the titles, the sense of possibility that every new season of publishing brings. You love discovering that a favorite author is returning with something new. You are intrigued by the description of a debut novel, […]

More Profitable Online Publishing

Publishing’s strength has shifted from the media elite to the masses. It began in the late ’90s with sites like GeoCities. In 2005, we witnessed the explosive emergence of the blogosphere. And in 2006, video and social websites drew the attention. Today, anyone with a browser and a digital camera can be a publisher. This […]

Row Upstream

A Chinese Proverb states, Learning is like rowing upstream: not to advance is to drop back. Believing in and committing to lifelong learning is a hallmark of successful people in all professions, but to those in the book industry lifelong learning is unarguably an absolute necessity. We must constantly improve our skills and learn new […]

Every Day Can Be the First Day of Spring!

By Paula Frazier Many families have been celebrating the Easter holiday in their own way these past couple of days. When I was little, it meant a new Easter dress, shiny white shoes and gloves, an Easter egg hunt, and all of my favorite things on the dinner table. Almost every kid I knew got […]

7 Publishing Myths

7 Publishing Myths, by Chris Maddock and Michael Drew In the seven posts that follow this one, we’ll discuss some widespread publishing myths, how and why they’re false, and what the truth means to you and your own book. Each myth and its mirror reality make a great case for tactically blogging your book (the […]

Creation and Evolution

Today marks the conclusion of the second annual O’Reilly TOC (Tools of Change) Conference for Publishing. As you might expect, virtually every discussion that took place at that conference revolved in some way, shape, or form around how technology is evolving the book industry. Here are the titles of some of the sessions on Day […]

Don’t Print Off More Than You Can Sell

By Candice Adams Book publishing is a lot of things, but an exact science it is not. In fact, it’s an educated guess at best. So what do you do when you finally get down to deciding the hard numbers of how many books you need for an initial print run? First day sales for […]