Tag Archives: competitive personality

Aiming for the Competitive Personality in Your Work

Beneath the Cover, writing a book, competitive personality

In my last post, we looked at how, in communicating directly with a competitive personality, certain words appeal more than others – so-called valued words that specific personas use and look for when gathering information to make a decision. Competitive personalities also want strong words that imply success and strength, in answering certain questions: What […]

Words that Work with a Competitive Personality

Beneath the Cover, writing a book, competitive personality, valued words

In my last post, we looked at how to begin communicating directly with a competitive personality, one who is driven by the need to control, excel and win, who seeks mastery so she can achieve her goals. You ask and answer questions about the motives behind the actions of such competitive personality types in order […]

Identify Your Persona’s Core Values to Communicate Efficiently

Beneath the Cover, writing a book, core values, competitive personality

In my last post, our fictional competitive personality, Dorothy Gale from The Wizard of Oz, showed how such a personality types works in action: her priorities, her motivations, her manner of working. How do you work with such a competitive personality as a service provider/ how do you communicate with one, as an author? To […]

The Story of a Particular Competitive Personality

Beneath the Cover, writing a book, competitive personality, Wizard of Oz

In my last post, we looked at the competitive personality. As I mentioned, competitive personalities seek competence in themselves and others, can be very intense and a irritated by inefficiency. Again, as you will see in this story (based on the wonderful personality representations of characters from The Wizard of Oz), a competitive personality such […]

Moving Beyond the Faces in the Crowd

Beneath the Cover, writing a book, competitive personality, methodical personality

In my last post, we looked at how personas are an essential part of knowing your customer, since personas, which are detailed descriptions that represent individual personality types within your audience, can help you truly visualize who makes up your client base. It’s easy to think of a client base or readership in vague or […]