Tag Archives: conversion

Conversion Funnel Folly—Part 1

Would you make a radiologist responsible for all of your health care? Of course not. Even the world’s finest radiologist, employing x-rays, MRIs, and all sorts of complex technology, can still only spot, and occasionally diagnose, an abnormality. When it comes to treating the total patient, assessing health, or creating a regimen, radiologists are ill-equipped. […]

An Evangelical Approach to Converting More Sales—Part 1

I’m always in the mood for a good chuckle, but the last place I thought I would find one was in an article in MSNBC’s blog “The Red Tape Chronicles” by Bob Sullivan: A survey shows that 75 percent of high-tech titans say their companies provide “above average” customer care. OK, I’ll give you a […]

The Difference Between ROI & Marketing Accountability

I’ve heard my brother Jeffrey explain the difference between ROI (definition) and marketing accountability hundreds of times, but I realized we’ve never shared it in a public forum. An exchange he had with Brian Carroll on his B2B Lead Generation Blog offers the opportunity. Brian Carroll writes: CEOs continue to demand better ROI measurement and […]

Create Landing Pages That Convert

Buying site traffic costs more every minute. Long term, the online business battle will be waged over conversion rates and return on investment (ROI), not traffic acquisition. Those landing pages you pay for so dearly are a logical place to begin your solid commitment to better conversion rates. Each successful landing page answers the following […]

Create Landing Pages That Convert

Buying site traffic costs more every minute. Long term, the online business battle will be waged over conversion rates and return on investment (ROI), not traffic acquisition. Those landing pages you pay for so dearly are a logical place to begin your solid commitment to better conversion rates. Each successful landing page answers the following […]

Beyond Conversion Rates

The Conversion Rate Game Before the dot-com implosion, we were a small, lonely voice shouting about conversion rates from every rooftop we could climb up. Back then, few seemed interested in submitting themselves to conversion rate accountability. We knew sooner or later the piper would show up and demand payment. Now, conversion rate optimization is […]

Map Scent Trails That Lead to Better Conversion

I’ve been pretty giddy about research uncovering the patterns users follow while searching on the Internet. One of the more popular information-foraging theories that’s currently being proven confirms what we’ve known for quite sometime. As early as 2001, a Xerox Palo Alto Research study indicated that people track information in a similar fashion to the […]

Six Ways to Boost Conversion Rates

In a recent column, I discussed relevance and its value as the most critical factor in the conversion mix. Today, I’ll share with you six practical tips you can use to boost your conversion rates. They happen to be the six most common relevance problems we uncover for our new clients. Email When you compose […]

It’s Not the Price, It’s the Value

I read a funny urban legend the other day about an apocryphal statement by a former astronaut. The comment went something like this: “It really makes you think when you realize you are hurtling through space in a craft built by the lowest bidder!” People have some interesting notions about what constitutes value. If they […]