Tag Archives: customer profiling

Where Is Your Blind Spot?

Where is Your Blind Spot? Answer: If you knew, it wouldn’t be a blind spot. Accelerate the performance of your business in 2016. Find your blind spot and fix it. There are 7 common blind spots with 4 common causes. The most common blind spots have to do with… 1. customer profiling What traits do […]

Do You Lean Toward Niche Marketing?

Think too deeply about customer profiling and you’ll soon fall into niche marketing. And the problem with niches is—–they’re not created equal. Have you chosen a niche too small? Reis and Trout inadvertently popularized niches in their extraordinary 1981 book, Positioning: the Battle for Your Mind. That book taught us to consider the strengths of […]