Tag Archives: editing and designing

Doing What Works to Get Noticed Getting

Beneath the Cover, editing and designing, publishing, marketing, writing a book, platform, gravity well

We’ve been looking at how to draw visitors to your site, and to your book (and to your products and services). In the past, before the internet, the main way an author got people to sign up for his or her newsletter was through seminars. Just as with the indie rock band we spoke about […]

Tips on Your ‘About Us’ and ‘Contact’ Pages

Beneath the Cover, editing and designing, website strategy, publishing, marketing, writing a book, platform, gravity well

We’ve been exploring the importance of layout of your site, to draw people into your gravity well. Here we look at the use of your “about us” and “contact us” pages. While your website provides information to your target market, it’s still important that visitors become aware of you as you build your marketing platform. […]

Behind the Scenes: The Making of a Website

In my article Navigating Through Analysis Paralysis, I discussed how we use navigation to engage and persuade our visitors to steer their way to a mutually beneficial goal — the sale. The questions that remain are these: How do we determine exactly where we want them to head, and how do we map out the […]