Tag Archives: extraordinary book designs

Cutting Edge Technology Guaranteed to Make Your Book Cover POP

By Chris McRay Special technologies can be used on dust jackets and covers to make books stand out to consumers and national retail buyers. Two such technologies are Elkote (also called JagKote, depending on the vendor) and ink on foil, which only recently appeared in bookstores. Because they are newly developed, not all printers can […]

Fishing: How to Catch a Reader from the Shelf

By Sheila Parr A good fisherman knows that the way to catch a fish is with the right bait, and a good author knows the way to catch a reader is with a great cover. When reviewing concepts with your book designer, be sure to consider my TOP 4 tips that will have your book […]

How to Make Your Cover a Knockout

By Lisa Woods If you want your book to be a contender, don’t underestimate the importance of your cover—more than any other single factor, it determines whether or not your book sells. The average consumer spends just eight seconds looking at a front cover; consider that your book’s “standing eight count.” Printing technology gives a […]

Feel Appeal: Survival of the Sexiest

By Erin Nelsen You turn and look, and there she is—beautiful, mysterious, seductive in the midst of her drab sisters. Your breath catches in your throat. More than anything, you want to pick her up—caress the soft, smooth texture of the cover, trace the line of the emboss, smell that new-paper perfume. The outlines of […]

The Shape of Things

By Sheila Parr According to a federal judge, the U.S. Treasury Department is breaking the law by failing to design and distribute currency that helps the blind and visually impaired distinguish denominations. It is odd to me that this oops is just now coming up. Currency designers did it right with coins: I can feel […]


By Lisa Woods Who Moved My Cheese?, Rich Dad, Poor Dad, Chicken Soup for the Soul—their covers make self-respecting graphic designers cringe, yet they have astronomical sales. It’s common sense that attractive covers invite book shoppers and ugly covers repel them— so why do these unsightly titles consistently outsell their better-looking shelfmates? (And why do […]

Pantone: Red Hot Color for 2007

By Sheila Parr The color experts at Pantone, the company that defines and provides exact colors to the world of visual art, just named Pantone 19-1557, Chili Pepper, as the Color of the Year for 2007—according to Leatrice Eiseman, executive director of the Pantone Color Institute, “Whether expressing danger, celebration, love, or passion, red will […]

Color Matters

By Lisa Woods “Hot pink is the navy blue of India.” –Diana Vreeland Color is beautiful, but she is much more than mere decoration. Color communicates. If you treat her right, she can support and add impact to your book’s message. Treat her wrong, and she will undermine your message and confound your audience. Do […]

Playing Dress-up: Is Your Book Ready for its Big Date?

By Sheila Parr Sending a book to press is a lot like putting together the perfect outfit for a big event. Every piece of the ensemble must work together and complement each other nicely, and it’s the little details that make it really dynamite. If you want to be the hottest, baddest lady in the […]