Tag Archives: Gravity Well

The Story of the ‘Cowardly Lion,’ a Spontaneous Personality

Beneath the Cover, writing a book, gravity well, spontaneous personality, The Wizard of Oz, Cowardly Lion

In our last post, we began to look at the narrative of a spontaneous personality, using as our starting point a character from the classic tale The Wizard of Oz, the Cowardly Lion Here is that Lion’s story, loosely adapted from the well-known book and film. Most of the time, the Lion enjoys being what […]

Looking Further at the Spontaneous Personality

Beneath the Cover, writing a book, gravity well, spontaneous personality

In our last post, we began to look at the spontaneous personality, the kind of person who might ask, “How quickly can you get that to me?” or “How can you relieve pain or give pleasure right now?” Here, we’ll look at the story of a spontaneous personality, based (as with our competitive, and Dorothy) […]

The Author Creates Opportunity

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

But authors have more power than before. The writer-author who has managed to build the kind of fan base that enables him or her to build a business through books might also turn to publishing the work of authors.

The Author as Publisher

beneath the Cover, publishing, marketing, writing a book, platform, gravity well

Publishers are taking advantage of this new marketplace where authors are more entrepreneurial, but more and more authors who are self-published are becoming publishers in their own right. This is a huge change for publishing in general. Also, because some of these author-publishers are beginning to see remarkable success, big media are now regarding them […]

The Entrepreneurial Author

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

The new picture of the publishing world, one where just about anyone can upload a book, assumes that authors – of either nonfiction or fiction – see themselves not only as creators in today’s marketplace, but also as entrepreneurs. It’s not a new concept. Many authors in the 19th century promoted their books and enterprises […]

Publishers Can Embrace a New Age of Authors

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

As I mentioned in our last post, in order to meet the demands of the new marketplace, both writers (including entrepreneurs who wish to become bestselling authors), and publishers, need to change the way they do business. Here let’s look at what publishers might do to stay ahead of a changing marketplace. Become career managers […]

Meeting the Demands of a New Book Marketplace

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

As I mentioned in our last post, the way books are read, marketed and bought has changed. There’s no going back to paper alone, despite what some traditionalists wish. To meet the demands of the new marketplace, both writers (including entrepreneurs who wish to become bestselling authors), and publishers, need to Accept reality. Books have […]

Looking Ahead to the Future of Books and Publishing

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

Traditional reporting would have you believe that sales of e-books are plateauing. According to a New York Times article published last September, “E-book sales fell by 10% in the first five months of this year, according to the Association of American Publishers, which collects data from nearly 1,200 publishers. Digital books accounted last year for […]