Tag Archives: harpercollins

HARPERCOLLINS PUBLISHERS ANNOUNCES MOBILE MARKETING PILOT PROGRAM

NEW YORK, NY (June 10, 2009) – HarperCollins Publishers today announced plans to launch a viral mobile initiative using 2D barcodes, a new technology that links the print world to mobile. The codes, located on the back of book jackets and on marketing materials, will link to a mobile site, with exclusive content about the […]

HARPERCOLLINS PUBLISHERS ANNOUNCES MOBILE MARKETING PILOT PROGRAM

NEW YORK, NY (June 10, 2009) —– HarperCollins Publishers today announced plans to launch a viral mobile initiative using 2D barcodes, a new technology that links the print world to mobile. The codes, located on the back of book jackets and on marketing materials, will link to a mobile site, with exclusive content about the […]

HARPERCOLLINS LAUNCHES DIGITAL CATALOG

Business- to-Business Tool for Booksellers and Librarians NEW YORK, NY (March 23, 2009) — HarperCollins Publishers launched today the beta version of its digital sales catalog. Located at www.harpercollinscatalogs.com, the content-rich catalog offers an environmentally friendly, up-to-date tool for booksellers and librarians. Launching with Fall 2009 titles, the digital catalog features book jackets and covers, […]

HARPERCOLLINS PUBLISHES FIRST VIDEO BOOK

JEFF JARVIS’S “WHAT WOULD GOOGLE DO?” New York, NY (February 3, 2009) – In its continuing spirit of innovation and experimentation, HarperCollins Publishers today announced a first-of-its-kind video edition of the new book, What Would Google Do? (Collins Business, $26.99 hardcover). Available today on Amazon.com for $9.99, the 23-minute video conveys the major themes of […]

HARPERCOLLINS PUBLISHERS AND THE WALL STREET JOURNAL FORM PUBLISHING PARTNERSHIP

NEW YORK (Nov. 10, 2008) – HarperCollins Publishers and The Wall Street Journal today announced the formation of a three-year publishing partnership to develop books written by the Journal’s expert editors and reporters across a variety of topics for a wide range of readers. Both HarperCollins and Dow Jones & Company, which publishes The Wall […]

HARPERCOLLINS ANNOUNCES NEW MANAGEMENT STRUCTURE

Michael Morrison Named President and Publisher U.S. General Books and Canada Victoria Barnsley Named CEO and Publisher HCUK and International New York, N.Y., (June 5, 2008) – HarperCollins Publishers today announced a new management structure following the appointment of Brian Murray as President and CEO HarperCollins Publishers Worldwide. Michael Morrison has been promoted to President […]

HARPERCOLLINS PUBLISHERS TO LAUNCH ONLINE SALES CATALOG

First Interactive Catalog For Booksellers and Librarians NEW YORK, NY (May12, 2008) – HarperCollins Publishers today announced the development of an interactive, electronic sales catalog, the most advanced catalog available from a major publisher. The catalog will offer booksellers an up-to-the minute online tool enabling them to order books. The catalog will also significantly reduce […]

HARPERCOLLINS PUBLISHERS LAUNCHES DIGITAL VIDEO STUDIO

NEW YORK, NY (May 5, 2008) – HarperCollins Publishers today announced the creation of an in-house internet broadcast studio. Modeled on a newsroom environment, the studio has been developed to create author videos for sales, marketing and promotional opportunities. Marisa Benedetto, formerly of the Wall Street Journal, will run the studio as Executive Producer, reporting […]

ROBERT S. MILLER TO JOIN HARPERCOLLINS PUBLISHERS

NEW YORK, NY (April 3, 2008) – HarperCollins Publishers today announced it has signed publishing veteran Robert S. Miller to develop and launch a new global publishing program based on a non-traditional business model. Miller will start at HarperCollins on Monday, April 14, 2008, at the London Book Fair, and will report directly to Jane […]

Industry Players

In the past decade or so, the publishing industry has been confronted with powerful new competitors. For example, mountains of information and entertainment now stream into readers’ homes as a result of the emergence of the Internet and the explosive expansion of cable television. Access has become easy and virtually universal because it leapfrogs boundaries. […]