Tag Archives: how to write

Why Don’t You Deliver Targeted Content?

The right content, delivered at the right time, can help solve the widespread problem of the “stupid robot.” “Welcome to our little site.  Is this the first time you’ve visited?” A lot of web sites ask such questions  of their visitors – even if not directly.  Some do it by routing folks to the same introductory page every […]

Get Up

I lay flat on my back in my Petoskey, Michigan, bed, mucus filling my nostrils, throat, and lungs. A million ice cubes shivered across my skin. As soon as I wrapped myself in heavy blankets, blistering heat threatened to burn me from the inside out. Little alien aches turned my body into a pile of […]

How to Use Any Tool to Optimize Better

As a self-professed tool junkie, I’m a sucker for shiny new tools. I love tools of any kind — Web tools, software tools, and on a Sunday morning you might even find me in the Brooklyn Home Depot wiping the drool from my mug as I admire this fine kosher beef grilling tool. No doubt, […]

The Co-Publishing Model

What Co-Publishing Is Co-publishing is a contractual arrangement, typically between author and publisher, to share in the expenses and revenues of a book (usually about a 60/40 split in favor of the author). This type of agreement can prove beneficial to both parties. It allows the publisher to minimize the financial commitment on riskier projects […]

When Legos Learn to Love: The Story of a Successful Title

“Is this anyone’s?” I asked from onstage as we set up for our little show. The black walls of the fraternity house basement answered me with silence. None of the setup crew said anything either. The little lego astronaut in my hand smiled back with his plastic face. He looked so cool and seemed so […]

Headlong Into the Fear

My heart reeled like a staggering sailor on tossing seas. Nothing could calm the storm. Tightness of chest gave way to wobbling breath. Frightened thoughts huddled in fear, surrounded by the howling wind…“Why should I give you a show?” “I’ve got a friend at Q101 who’s going to give us some on-air time,” I stammered […]

Detour to the Hospital

On the Sunday before my vacation started, my abdomen started screaming with pain in increasing intensity. Since I figured it was indigestion, I decided to help my stomach digest the barbecue I’d eaten by eating raw broccoli. Unfortunately, and perhaps predictably, it didn’t help my pain. “Maybe some carbonation will help,” I thought. We had […]

Thought Particles on Broadway

You’re deeply unhappy with the way things are, but you’re not quite sure what to change or who to blame. Depression is the name we give to unfocused anger. Grief is the name we give to Anger + Sorrow. Cruelty is the name given to Anger + Joy. And Envy is Anger + Desire. The […]

Publishing to Win

An expectant mother will probably want to choose an obstetrician she’s familiar with. She’ll either want to use her own doctor, or a doctor that a friend has used for her pregnancy. Now, when I do write a book, I’ll choose the list of publishers I approach from the same perspective. In the back of my […]