Tag Archives: how to write

The Importance of Diversity in Networking

When joining a networking group, it’s best to find one with members from various backgrounds. Q: I recently visited a networking group, but I’m hesitant to join because it is mostly made up of small-business owners and salespeople. I think it would be better to join a networking group of business-to-business professionals that I can […]

Will Rogers and the Shoemaker’s Kids

Will Rogers, that most famous of Oklahomans, was once asked if he could speak for five minutes at a luncheon. “No problem,” said Will, “when do you need me to do it?” “Tomorrow at noon,” came the happy reply. “Gosh, I’m sorry, but it would take me at least a week to prepare a 5-minute […]

I Have No Idea What I’m Doing

If you ever start following one of your dreams, it’s a good thing to remember that you have no idea what you’re doing. You may make a plan, chart out your course, or have a feeling of how it’s going to work out, but nothing will prepare you for what happens when you actually do […]

Do You Want to Inform or Persuade?

The process we use to plan persuasive elements of a Web site is called persuasive architecture. It is the organization of the buying and selling processes married to the information flow. The focus is persuading visitors to take action. It’s similar to information architecture, which involves the design of organization and navigation systems to help […]