Tag Archives: Platform

Are You Giving Your Customers The Dorothy Mantooth Treatment?

I will smash your face into a car windshield, and then take your mother, Dorothy Mantooth, out for a nice seafood dinner and never call her again. ~ Champ Kind from the movie Anchorman I finally got over the fact that Anchorman wasn’t nominated for an Oscar.  What I haven’t gotten over is the Dorothy […]

The Author Creates Opportunity

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

But authors have more power than before. The writer-author who has managed to build the kind of fan base that enables him or her to build a business through books might also turn to publishing the work of authors.

The Author as Publisher

beneath the Cover, publishing, marketing, writing a book, platform, gravity well

Publishers are taking advantage of this new marketplace where authors are more entrepreneurial, but more and more authors who are self-published are becoming publishers in their own right. This is a huge change for publishing in general. Also, because some of these author-publishers are beginning to see remarkable success, big media are now regarding them […]

The Entrepreneurial Author

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

The new picture of the publishing world, one where just about anyone can upload a book, assumes that authors – of either nonfiction or fiction – see themselves not only as creators in today’s marketplace, but also as entrepreneurs. It’s not a new concept. Many authors in the 19th century promoted their books and enterprises […]

Publishers Can Embrace a New Age of Authors

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

As I mentioned in our last post, in order to meet the demands of the new marketplace, both writers (including entrepreneurs who wish to become bestselling authors), and publishers, need to change the way they do business. Here let’s look at what publishers might do to stay ahead of a changing marketplace. Become career managers […]

Meeting the Demands of a New Book Marketplace

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

As I mentioned in our last post, the way books are read, marketed and bought has changed. There’s no going back to paper alone, despite what some traditionalists wish. To meet the demands of the new marketplace, both writers (including entrepreneurs who wish to become bestselling authors), and publishers, need to Accept reality. Books have […]

Looking Ahead to the Future of Books and Publishing

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

Traditional reporting would have you believe that sales of e-books are plateauing. According to a New York Times article published last September, “E-book sales fell by 10% in the first five months of this year, according to the Association of American Publishers, which collects data from nearly 1,200 publishers. Digital books accounted last year for […]

No Matter the Format, Your Book Is Your Calling Card

Beneath the Cover, publishing, marketing, writing a book, platform, gravity well

Traditional media – newspapers, for example – are reluctant to report good news about self-publishing. Even as more writers self-publish, the conglomerates that run media outlets would rather report on figures from traditional publishers. That’s because self-publishing is one of those disruptions to an industry that could upend the normal way of doing things. So, […]