Tag Archives: publish

Pricing, Value, and Salability

Business Proverbs for Business Owners Pricing – If you’re not worried that you’re pricing it too cheap, you’re not pricing it cheap enough. That’s the best advice I can give you about Pricing in a single sentence. Never ask, “How much might someone be willing to pay for this?” Ask instead, “At what price could […]

Referral Incentives: The Gift for Giving

Give clients a reason to talk you up, and you’ll earn new business without lifting a finger. If there’s one thing I’ve learned, it’s that everyone loves referrals–and everyone loves to be recognized for giving referrals. Referral clients are easier to close, have fewer complaints, are more loyal, remain clients longer, and are more trusting. […]

Sequels and Prequels

You’ve probably heard that Harper Lee (pictured here) will be publishing a new novel this summer, only her second book, and a follow-up to her classic “To Kill a Mockingbird.” Like many people, I love “To Kill a Mockingbird,” and will probably read her new book, “Go Set a Watchman,” which concerns Scout – the main […]

Name Recognition Isn’t Branding

“Getting your name out” isn’t worth much when there’s no mental image attached to your name. Unaided recall and top-of-mind awareness are excellent ways to measure name recognition, but they don’t tell you anything about the strength of a brand. York, Lennox, Rheem, RUUD, Carrier, Bryant, Trane, Armstrong, Friedrich and Fedders are leading brands of […]

Playing the Long Game in Writing a Book

A book doesn’t happen – that is, get written, published or read – overnight. You know that, or at least you should know it. And making a book happen requires that you provide yourself with contingencies, against “the inevitable disorder of life,” as the writer Buster Benson says (quoted in the excellent Farnam Street blog). Things […]

Beware of Disappearing Blog Posts

Where did you go? I’ve found myself wondering that when I’ve clicked on a link and found that an author has last posted during an earlier presidential administration. (Granted, this isn’t as disconcerting as getting a Facebook “birthdays this week” reminder for an acquaintance who’s passed away – which happened to me a few days […]

Summer Reading

You might have been inspired by Bill Gates’ summer reading list, to try an old business book or two, or a new novel. Here’s my list, which includes a few oldies and a couple of new ones. Just a recommendation, of course – most people like having books suggested to them, though few actually follow […]

The Ongoing Boxing Match: Amazon vs. Hachette

If you follow the publishing industry you’ve seen quite a few articles and blogs on the dispute between Amazon and Hachette. One is a giant retailer, the other a giant publisher. Amazon is demanding higher royalties (and lower prices on e-books) from Hachette. Hachette is demanding, well, who knows? It doesn’t seem to speaking for […]

The Don’t List

Many people accomplish things by setting goals. But they also set limits. You can’t do everything – not that you’re not talented and all. You don’t have the time to do everything well, even if you’re a gifted performer and writer and whatever like James Franco. So to get back to writing your book, or […]

On Your Own

Very few people look ahead – most people react, and are slow to react at that. Publishers could have sold directly to readers a long time ago (and some, like Reader’s Digest, with its condensed books, or Time-Life, with its various cookbooks or nature titles, did as well). But they didn’t. Publishers could have developed […]