Tag Archives: publisher

One Time At A Party . . .

“I once thought I should write a book about it,” Sarah said. My ears perked up in the midst of our New Year’s game of spades out at a central Texas ranch. “But I just never got around to it. It probably would have just been for me if I had,” she continued. “What did […]

Horizontal Thinking

American education teaches a subject vertically, narrow and deep. And the deeper one plunges into the subject, the narrower it gets. Specialization. 1a. Liberal Arts 1b. Literature 1c. Spanish Literature 1d. Spanish Literature of 1492-1681 1e. Miguel de Cervantes (1547-1616) 1f. Don Quixote de La Mancha by Cervantes (1605) 1g. Symbolism in Don Quixote And […]

Gravity of the Edge

Whether it exists in the public consciousness or only in my mind, I can’t be sure, but there’s an anxiousness that gives me pause. We seem to be pushing our way to the edge. Presidency, economy, Wall Street, banks, jobs. What will happen? I take a breath and close my eyes and remember the words […]

Time and Chance

Concorde was a child of the 60s. Flying 11 miles above the earth at twice the speed of sound, this jet was literally faster than a rifle bullet. London to New York in 2 hours and 53 minutes. The Concorde isn’t flown anymore. During a routine take-off in July, 2000, Concorde blew a tire after […]

Danger Signals: Sounds of Circling the Drain

These are the noises companies make as they’re going down the tubes: 1. “Our only problem is traffic.” Slow traffic is a symptom, not a disease. Look for its cause. WHY is traffic slow? Is it because the public doesn’t know about you, or is it because they do? Is the problem with your advertising, […]

Do Good Ideas Always Work?

The mind is full of clever ideas. But few of them will actually work. My friend John Young says, “A smart man makes a mistake, learns from it, and never makes that mistake again. A wise man finds a smart man and learns from him how to avoid that mistake altogether.” But not everyone who […]

What to Leave Out of Your Book

wastebasket

As you’re writing your book, you’ll come to a point where you feel you simply must include certain information. But you don’t have to put everything you know into that one book. A book should have plenty of data, of course, but you can be selective about it. Especially a business book, which will outline […]

Video Killed the Radio Star

We drove in silence, anger draped over us like a heavy cloud. I sat in the cargo area of our little van, dreading the long drive back from Michigan to Texas. All the tension that had built up between my ever-faithful traveling partner and guitar-playing wizard, Paul Finley, and me had erupted in a teeth-bared […]

What Courage Can Do With Six Dollars

Brad Lawrence has been a client of my firm for years. During that time, he’s grown his business beyond all expectations. Mostly because he’s got guts. Not too long ago, Brad was looking at a sort of charm bracelet for his jewelry store. He could buy the base bracelets for 6 dollars apiece if he […]

Finding Your Ideal Publisher

I know it sounds odd, but the relationship between writer and publisher has some of the same dynamics as the relationship between expecting mother and obstetrician. (A collective “Whaattt?!” erupts from the audience.) Both relationships are initiated by a ‘conception’ of sorts. Both involve parties working together on a project lasting the better part of […]