Tag Archives: social media

E-Reading Escalates

Chances are good that you’ve already got an e-reader. Maybe a Kindle, a Nook, an iPad or another tablet or smart phone. Do you read books on it? If you do, you’ve probably got more reading material than you even anticipated you’d have when you first downloaded a title. There are a lot of people […]

Finding Subjects, Drawing People In

If you’re trying to make it as an artist, as a creative person, in the digital age, you’ve got have a site. Or at least a blog. Or at least a Facebook page. Or maybe a Twitter account. But how do you use these? Are you simply posting your random thoughts, or are you looking […]

Social Networking and Arts Careers

The most difficult thing for artists, even successful artists — aside from inspiration, of course — is obtaining funding. In this country, it’s a matter of scrounging around. Hoping to sell something while working on another job to support your art. Looking for grants. Writing proposals. In Europe, a lot of artists easily receive grants […]

Just What IS Business Networking, Anyway?

Business networking is much more than showing up at networking functions, shaking a lot of hands, and collecting a bunch of cards—networking is about being proactive. Networking is the process of developing contacts and relationships to increase your business, enhance your knowledge, expand your sphere of influence, or serve the community. In its most basic […]

Identify Your Networking Strengths and Weaknesses

Now, more than ever, networking is critical to the survival of your business. So. . . how good are you at it? What are you strong at and what can you improve upon? In order to know whether or not you’re headed in the right direction with your networking strategy, you need to be able […]

Becoming a Recognized Authority

Successful authors, like successful parents, find ways to establish themselves as authority figures. And while I don’t know how many books business maven Guy Kawasaki has sold, or how many children he has, but it is obvious the man knows how to build a quality platform. He has spent the last twenty years branding himself as an […]

Network Like a Pro

Want people to talk about your business? Time to take your networking skills to the next level Q: I want to start a business selling products and/or services over the Internet, and I think word-of-mouth marketing would really help attract traffic. My question is, how do I overcome the obstacle of being an incorrigible cave […]

Managing Your Business Cards

Try these tips for organizing all those business cards you’ve accumulated. Q: Can you give me some suggestions on managing the multitude of business cards I collect from people I meet at networking events? A: You’ve been diligent in attending networking functions-making connections, getting your name before the public—and you have a mountain of business […]

Getting Smart

A “Reasonable” Approach to Book Promotion The great Irish playwright George Bernard Shaw said, “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends upon the unreasonable man.” Perhaps that was once the case, George, but we’re no longer living in […]

Networking Systems Really DO Make a Difference

The old saying that we “treasure what we measure”—and vice versa—turns out to be highly relevant in networking. I created a survey of 12,000 men and women for one of my most recent books. As my co-authors and I explored the extent to which survey respondents correlated success and networking, we discovered that most of […]